kitio.aiMailchimp vs Hoppy Copy
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Mailchimp has the lower starting price: about $13 a month, against $39 for Hoppy Copy.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email templates
- Customer journeys
- Intuit Assist AI
- Landing pages
- SMS marketing
- AI email and sequence writer
- Brand Memory
- Autopilot newsletters
- Automations and segmentation
- Competitor email monitoring
- Spam checker
| Feature | Mailchimp | Hoppy Copy |
|---|---|---|
| Best for | Email marketing and automation with Intuit Assist AI | Email marketing platform with an AI writer trained on your brand |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $13/mo | $39/mo |
| Free plan | Yes | No, 7-day trial |
| Made by | Intuit | Hoppy Copy |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Mailchimp has the lower starting price: about $13 a month, against $39 for Hoppy Copy.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 contacts
- 500 sends/mo (250/day)
- 1 seat
Essentials
$13/mo
- Starting price, scales with contacts
- Sends up to 10x contacts
- 3 seats
Standard
$20/mo
- Starting price, scales with contacts
- Generative AI and enhanced automations
- Sends up to 12x contacts, 5 seats
Premium
$350/mo
- Starting price, scales with contacts
- Predictive segmentation
- Sends up to 15x contacts, unlimited seats
2 plans
Start
$39/mo
- Up to 2 users
- 1 idea feed
- 7 brand knowledge assets
Enterprise
Contact sales
- More users
- For growing teams
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mailchimp
- Very well known and easy to start
- Many integrations
- Good templates
- Small free plan
- Price rises quickly with contacts
Hoppy Copy
- Writing and sending in one tool
- Learns your brand voice
- Tracks competitor emails
- No free plan after the trial
- Publishing to subscribers costs extra
- Plan tiers are confusing to compare
Which one should you choose?
Choose Mailchimp if you want:
- Very well known and easy to start
- Many integrations
- Good templates
Watch out: small free plan.
Choose Hoppy Copy if you want:
- Writing and sending in one tool
- Learns your brand voice
- Tracks competitor emails
Watch out: no free plan after the trial.
Mailchimp vs Hoppy Copy FAQ
What is the difference between Mailchimp and Hoppy Copy?
Mailchimp: Email marketing and automation with Intuit Assist AI. Hoppy Copy: Email marketing platform with an AI writer trained on your brand. Both are marketing tools.
Is Mailchimp or Hoppy Copy cheaper?
Mailchimp has the lower starting price: about $13 a month, against $39 for Hoppy Copy.
Do Mailchimp and Hoppy Copy have free plans?
Mailchimp: Yes. Hoppy Copy: No, 7-day trial.
Who makes Mailchimp?
Mailchimp is made by Intuit, based in United States.
Who makes Hoppy Copy?
Hoppy Copy is made by Hoppy Copy.
Which should I choose, Mailchimp or Hoppy Copy?
Choose Mailchimp if you value very well known and easy to start and many integrations. Choose Hoppy Copy if you value writing and sending in one tool and learns your brand voice.