kitio.aiMailchimp vs Crayon
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Mailchimp starts at $13/mo and Crayon starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email templates
- Customer journeys
- Intuit Assist AI
- Landing pages
- SMS marketing
- Competitor tracking
- Spark Agent summaries
- Battlecards
- Slack and CRM delivery
- Win-loss insights
| Feature | Mailchimp | Crayon |
|---|---|---|
| Best for | Email marketing and automation with Intuit Assist AI | Competitive intelligence with AI-written battlecards |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $13/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Intuit | Crayon |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Mailchimp starts at $13/mo and Crayon starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 contacts
- 500 sends/mo (250/day)
- 1 seat
Essentials
$13/mo
- Starting price, scales with contacts
- Sends up to 10x contacts
- 3 seats
Standard
$20/mo
- Starting price, scales with contacts
- Generative AI and enhanced automations
- Sends up to 12x contacts, 5 seats
Premium
$350/mo
- Starting price, scales with contacts
- Predictive segmentation
- Sends up to 15x contacts, unlimited seats
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mailchimp
- Very well known and easy to start
- Many integrations
- Good templates
- Small free plan
- Price rises quickly with contacts
Crayon
- Broad automatic competitor coverage
- AI cuts manual research
- Fits into sales tools
- Annual contracts with high minimums
- Needs an owner to curate insights
Which one should you choose?
Choose Mailchimp if you want:
- Very well known and easy to start
- Many integrations
- Good templates
Watch out: small free plan.
Choose Crayon if you want:
- Broad automatic competitor coverage
- AI cuts manual research
- Fits into sales tools
Watch out: annual contracts with high minimums.
Mailchimp vs Crayon FAQ
What is the difference between Mailchimp and Crayon?
Mailchimp: Email marketing and automation with Intuit Assist AI. Crayon: Competitive intelligence with AI-written battlecards. Both are marketing tools.
Is Mailchimp or Crayon cheaper?
Mailchimp starts at $13/mo and Crayon starts at See pricing page. Check both pricing pages for current plans.
Do Mailchimp and Crayon have free plans?
Mailchimp: Yes. Crayon: No.
Who makes Mailchimp?
Mailchimp is made by Intuit, based in United States.
Who makes Crayon?
Crayon is made by Crayon, based in United States.
Which should I choose, Mailchimp or Crayon?
Choose Mailchimp if you value very well known and easy to start and many integrations. Choose Crayon if you value broad automatic competitor coverage and ai cuts manual research.