kitio.aiMagicSet vs NuReply
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. MagicSet starts at See pricing page and NuReply starts at $25/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI-personalized cold emails
- Address verification before each send
- Multi-step sequences with conditions
- Built-in CRM pipeline
- Native warm-up
- AI email personalization
- AI sequence writer
- Unlimited warm-up
- Multi-step campaigns
- Sentiment analysis
- A/B testing
| Feature | MagicSet | NuReply |
|---|---|---|
| Best for | Personalized cold email billed at a penny per send | Cold email platform with AI personalization and inbox warm-up |
| Category | Sales | Sales |
| Pricing model | Freemium | Free trial |
| Starting price | See pricing page | $25/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | MagicSet | NuReply |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
MagicSet starts at See pricing page and NuReply starts at $25/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free start
Free
- 100 free emails
- No card required
Starter
$10 / 1,000 emails
- $0.01 per email
- AI personalization pre-computed
- Built-in CRM pipeline
- Unlimited team members
Growth
$90 / 10,000 emails
- $0.009 per email
- Auto-refill available
Scale
$800 / 100,000 emails
- $0.008 per email
- For agencies and high volume
6 plans
Starter
$25/mo
- 50 email accounts
- 500 AI credits
- 30,000 emails a month
Launch
$50/mo
- 100 email accounts
- 1,200 AI credits
Growth
$100/mo
- 250 email accounts
- 3,000 AI credits
- Sentiment analysis and A/B tests
Scale
$200/mo
- 500 email accounts
- 5,000 AI credits
- 350,000 emails a month
Pro
$300/mo
- 800 email accounts
- 7,000 AI credits
Enterprise
$400/mo
- 1,500 email accounts
- 9,000 AI credits
- Custom onboarding
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
MagicSet
- No per-seat or monthly platform fee
- Personalization lines can be reviewed first
- Credits never expire
- Costs scale with every email sent
- Setup of DNS records is required
- Cold email has deliverability risks
NuReply
- 14-day trial without a card
- Warm-up included on all plans
- Many sending accounts even on Starter
- A/B testing starts on the Growth plan
- AI credits cap personalized emails
- Cold email needs careful deliverability setup
Which one should you choose?
Choose MagicSet if you want:
- No per-seat or monthly platform fee
- Personalization lines can be reviewed first
- Credits never expire
Watch out: costs scale with every email sent.
Choose NuReply if you want:
- 14-day trial without a card
- Warm-up included on all plans
- Many sending accounts even on Starter
Watch out: a/b testing starts on the growth plan.
MagicSet vs NuReply FAQ
What is the difference between MagicSet and NuReply?
MagicSet: Personalized cold email billed at a penny per send. NuReply: Cold email platform with AI personalization and inbox warm-up. Both are sales tools.
Is MagicSet or NuReply cheaper?
MagicSet starts at See pricing page and NuReply starts at $25/mo. Check both pricing pages for current plans.
Do MagicSet and NuReply have free plans?
MagicSet: Yes. NuReply: No, 14-day trial.
Who makes MagicSet?
MagicSet is made by MagicSet.
Who makes NuReply?
NuReply is made by NuReply.
Which should I choose, MagicSet or NuReply?
Choose MagicSet if you value no per-seat or monthly platform fee and personalization lines can be reviewed first. Choose NuReply if you value 14-day trial without a card and warm-up included on all plans.