kitio.aiColdList vs MagicSet
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. ColdList starts at $29/mo and MagicSet starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI icebreaker writing
- LinkedIn and website sources
- CSV upload
- Email verification
- Credit rollover
- AI-personalized cold emails
- Address verification before each send
- Multi-step sequences with conditions
- Built-in CRM pipeline
- Native warm-up
| Feature | ColdList | MagicSet |
|---|---|---|
| Best for | AI icebreaker lines for cold emails, written from prospect profiles | Personalized cold email billed at a penny per send |
| Category | Sales | Sales |
| Pricing model | Free trial | Freemium |
| Starting price | $29/mo | See pricing page |
| Free plan | No, trial available | Yes |
| Made by | ColdList | MagicSet |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
ColdList starts at $29/mo and MagicSet starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Standard
$29/mo
- 300 credits per month
- 2 icebreakers per credit
- Free email verification
Premium
$59/mo
- 750 credits per month
- Cold email writer (coming soon)
Enterprise
$99/mo
- 1,700 credits per month
- Lowest price per credit
4 plans
Free start
Free
- 100 free emails
- No card required
Starter
$10 / 1,000 emails
- $0.01 per email
- AI personalization pre-computed
- Built-in CRM pipeline
- Unlimited team members
Growth
$90 / 10,000 emails
- $0.009 per email
- Auto-refill available
Scale
$800 / 100,000 emails
- $0.008 per email
- For agencies and high volume
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
ColdList
- Bulk personalization from a CSV
- Credits roll over
- Free email verification
- 10 free credits to try
- Writes openers only, not full emails
- Quality depends on the prospect's public profile
- Cold email writer is not live yet
MagicSet
- No per-seat or monthly platform fee
- Personalization lines can be reviewed first
- Credits never expire
- Costs scale with every email sent
- Setup of DNS records is required
- Cold email has deliverability risks
Which one should you choose?
Choose ColdList if you want:
- Bulk personalization from a CSV
- Credits roll over
- Free email verification
Watch out: writes openers only, not full emails.
Choose MagicSet if you want:
- No per-seat or monthly platform fee
- Personalization lines can be reviewed first
- Credits never expire
Watch out: costs scale with every email sent.
ColdList vs MagicSet FAQ
What is the difference between ColdList and MagicSet?
ColdList: AI icebreaker lines for cold emails, written from prospect profiles. MagicSet: Personalized cold email billed at a penny per send. Both are sales tools.
Is ColdList or MagicSet cheaper?
ColdList starts at $29/mo and MagicSet starts at See pricing page. Check both pricing pages for current plans.
Do ColdList and MagicSet have free plans?
ColdList: No, trial available. MagicSet: Yes.
Who makes ColdList?
ColdList is made by ColdList.
Who makes MagicSet?
MagicSet is made by MagicSet.
Which should I choose, ColdList or MagicSet?
Choose ColdList if you value bulk personalization from a csv and credits roll over. Choose MagicSet if you value no per-seat or monthly platform fee and personalization lines can be reviewed first.