kitio.aiLuma AI vs Focal
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Luma AI starts at $30/mo and Focal starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Ray3.2 video model
- Keyframe control
- HDR output
- Creative agents
- Luma API
- Script to video
- Chat-based editing
- Consistent characters and locations
- Timeline editor
- Multiple video and image models
- AI voices and sound effects
| Feature | Luma AI | Focal |
|---|---|---|
| Best for | Ray video model and creative agents for video and image work | Agentic video tool for making short films and shows from a script |
| Category | Video | Video |
| Pricing model | Free trial | Freemium |
| Starting price | $30/mo | See pricing page |
| Free plan | No, trial available | Yes |
| Made by | Luma AI | Focal |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Luma AI starts at $30/mo and Focal starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Plus
$30/mo
- 10,000 credits / month
- Luma and third-party models
- Commercial use
- Guest collaborator editing
Pro
$90/mo
- 40,000 credits / month
- 4x usage with Luma Agents
Ultra
$300/mo
- 150,000 credits / month
- 15x usage with Luma Agents
Team
Contact sales
- Team management and sharing
- Shared team credits
- Usage analytics and SSO
Enterprise
Contact sales
- Enterprise commitments
- Custom fine-tuning
- Dedicated training
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Luma AI
- Smooth, realistic camera motion
- HDR and EXR export options
- Several models in one credit pool
- No permanent free plan
- Pricing has changed often
Focal
- Handles whole stories, not just clips
- Access to many leading video models
- Reusable characters and locations
- Free plan is for personal use only
- Plan prices aren't shown on the homepage
- Quality depends on third-party models
Which one should you choose?
Choose Luma AI if you want:
- Smooth, realistic camera motion
- HDR and EXR export options
- Several models in one credit pool
Watch out: no permanent free plan.
Choose Focal if you want:
- Handles whole stories, not just clips
- Access to many leading video models
- Reusable characters and locations
Watch out: free plan is for personal use only.
Luma AI vs Focal FAQ
What is the difference between Luma AI and Focal?
Luma AI: Ray video model and creative agents for video and image work. Focal: Agentic video tool for making short films and shows from a script. Both are video tools.
Is Luma AI or Focal cheaper?
Luma AI starts at $30/mo and Focal starts at See pricing page. Check both pricing pages for current plans.
Do Luma AI and Focal have free plans?
Luma AI: No, trial available. Focal: Yes.
Who makes Luma AI?
Luma AI is made by Luma AI, based in United States.
Who makes Focal?
Focal is made by Focal.
Which should I choose, Luma AI or Focal?
Choose Luma AI if you value smooth, realistic camera motion and hdr and exr export options. Choose Focal if you value handles whole stories, not just clips and access to many leading video models.