kitio.aiKatalist vs Focal
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Katalist starts at $19/mo and Focal starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Product swap engine
- Brief to video
- Lip-sync localization
- Character consistency
- Multi-model generation
- Script to video
- Chat-based editing
- Consistent characters and locations
- Timeline editor
- Multiple video and image models
- AI voices and sound effects
| Feature | Katalist | Focal |
|---|---|---|
| Best for | AI video tool for ad teams: swap products into proven creatives | Agentic video tool for making short films and shows from a script |
| Category | Video | Video |
| Pricing model | Free trial | Freemium |
| Starting price | $19/mo | See pricing page |
| Free plan | No, 7-day trial | Yes |
| Made by | Katalist | Focal |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Katalist starts at $19/mo and Focal starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Essential
$19/mo
- 200 image credits
- 700 video credits
- 5 project limit
- Lip-sync
Pro
$39/mo
- 700 image credits
- 1,500 video credits
- 20 project limit
Unlimited
$99/mo
- Unlimited image generations
- 3,000 video credits
- Unlimited projects
- 2 seats
Enterprise
Contact sales
- Unlimited users
- Unlimited video credits
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Katalist
- Reuses past winning ads for new products
- Choice of several video models
- Handles multiple clients in one workspace
- Credits limit output on lower plans
- Project caps on Essential and Pro
- Pricing page layout is hard to read
Focal
- Handles whole stories, not just clips
- Access to many leading video models
- Reusable characters and locations
- Free plan is for personal use only
- Plan prices aren't shown on the homepage
- Quality depends on third-party models
Which one should you choose?
Choose Katalist if you want:
- Reuses past winning ads for new products
- Choice of several video models
- Handles multiple clients in one workspace
Watch out: credits limit output on lower plans.
Choose Focal if you want:
- Handles whole stories, not just clips
- Access to many leading video models
- Reusable characters and locations
Watch out: free plan is for personal use only.
Katalist vs Focal FAQ
What is the difference between Katalist and Focal?
Katalist: AI video tool for ad teams: swap products into proven creatives. Focal: Agentic video tool for making short films and shows from a script. Both are video tools.
Is Katalist or Focal cheaper?
Katalist starts at $19/mo and Focal starts at See pricing page. Check both pricing pages for current plans.
Do Katalist and Focal have free plans?
Katalist: No, 7-day trial. Focal: Yes.
Who makes Katalist?
Katalist is made by Katalist.
Who makes Focal?
Focal is made by Focal.
Which should I choose, Katalist or Focal?
Choose Katalist if you value reuses past winning ads for new products and choice of several video models. Choose Focal if you value handles whole stories, not just clips and access to many leading video models.