kitio.aiLoxo vs Kula
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Loxo starts at See pricing page and Kula starts at $5120/yr. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Natural-language candidate search
- ATS and recruiting CRM
- Omnichannel outreach
- AI interview notetaker
- Candidate submittal agent
- Hiring manager portal
- Applicant tracking
- Sourcing and CRM
- AI screening
- Interview scheduling
- Hiring analytics
- API and MCP server
| Feature | Loxo | Kula |
|---|---|---|
| Best for | AI recruiting platform combining ATS, CRM, sourcing and outreach | AI-native applicant tracking system with built-in sourcing |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | $5120/yr |
| Free plan | No | No |
| Made by | Loxo | Kula |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Loxo starts at See pricing page and Kula starts at $5120/yr. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Core
$149/user/mo billed yearly
- Per user
- ATS and recruiting CRM
- AI search
- 2,500 credits per seat monthly
Enterprise
Custom
- Everything in Professional
- Governance and security controls
- Custom annual agreement
2 plans
1-50 employees
$5120/yr
- Billed annually
- Every feature included
- Unlimited AI and automation
51+ employees
Custom
- Every feature included
- Tailored implementation
- Slack support
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Loxo
- One system instead of several recruiting tools
- AI search included on the base plan
- Free migration for teams of three or more
- Annual contracts paid up front
- Starts at $149 per user each month
- Built for agencies more than in-house teams
Kula
- Replaces several recruiting tools
- All features on every plan
- Unlimited AI with no usage fees
- Annual pricing starts above $5,000
- Larger companies must request a quote
- Demo required to get started
Which one should you choose?
Choose Loxo if you want:
- One system instead of several recruiting tools
- AI search included on the base plan
- Free migration for teams of three or more
Watch out: annual contracts paid up front.
Choose Kula if you want:
- Replaces several recruiting tools
- All features on every plan
- Unlimited AI with no usage fees
Watch out: annual pricing starts above $5,000.
Loxo vs Kula FAQ
What is the difference between Loxo and Kula?
Loxo: AI recruiting platform combining ATS, CRM, sourcing and outreach. Kula: AI-native applicant tracking system with built-in sourcing. Both are legal, finance & hr tools.
Is Loxo or Kula cheaper?
Loxo starts at See pricing page and Kula starts at $5120/yr. Check both pricing pages for current plans.
Do Loxo and Kula have free plans?
Loxo: No. Kula: No.
Who makes Loxo?
Loxo is made by Loxo, based in United States.
Who makes Kula?
Kula is made by Kula.
Which should I choose, Loxo or Kula?
Choose Loxo if you value one system instead of several recruiting tools and ai search included on the base plan. Choose Kula if you value replaces several recruiting tools and all features on every plan.