Looker vs Zenlytic
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Looker starts at See pricing page and Zenlytic starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- LookML semantic model
- Gemini conversational analytics
- Dashboards and explores
- Embedded analytics
- API access
- Natural-language data questions
- Governed metric definitions
- Claude, ChatGPT, Slack and Teams access
- Per-user permissions
- In-VPC deployment option
| Feature | Looker | Zenlytic |
|---|---|---|
| Best for | Google Cloud's semantic-layer BI with Gemini conversational analytics | AI data analyst that gives governed answers inside Claude and Slack |
| Category | Data & analytics | Data & analytics |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | Zenlytic | |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Looker starts at See pricing page and Zenlytic starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Standard
Contact sales
- Entry edition for smaller teams
- Semantic modeling layer
Enterprise
Contact sales
- Advanced security and governance
- For larger internal BI deployments
Embed
Contact sales
- Embedded analytics in your apps
- For external-facing deployments
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Looker
- Consistent governed metrics
- Strong for embedded analytics
- Native BigQuery integration
- LookML requires developers
- Pricing only through sales
Zenlytic
- Consistent answers across every chat tool
- Permissions and admin controls included
- Runs where people already work
- Pricing not published
- Access starts with a demo
- Needs a connected data warehouse
Which one should you choose?
Choose Looker if you want:
- Consistent governed metrics
- Strong for embedded analytics
- Native BigQuery integration
Watch out: lookml requires developers.
Choose Zenlytic if you want:
- Consistent answers across every chat tool
- Permissions and admin controls included
- Runs where people already work
Watch out: pricing not published.
Looker vs Zenlytic FAQ
What is the difference between Looker and Zenlytic?
Looker: Google Cloud's semantic-layer BI with Gemini conversational analytics. Zenlytic: AI data analyst that gives governed answers inside Claude and Slack. Both are data & analytics tools.
Is Looker or Zenlytic cheaper?
Looker starts at See pricing page and Zenlytic starts at See pricing page. Check both pricing pages for current plans.
Do Looker and Zenlytic have free plans?
Looker: No. Zenlytic: No.
Who makes Looker?
Looker is made by Google, based in United States.
Who makes Zenlytic?
Zenlytic is made by Zenlytic.
Which should I choose, Looker or Zenlytic?
Choose Looker if you value consistent governed metrics and strong for embedded analytics. Choose Zenlytic if you value consistent answers across every chat tool and permissions and admin controls included.