kitio.aiLooker vs Domo
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Looker starts at See pricing page and Domo starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- LookML semantic model
- Gemini conversational analytics
- Dashboards and explores
- Embedded analytics
- API access
- Built-in data connectors
- Magic ETL
- Dashboards and alerts
- Domo AI agents
- App Studio
| Feature | Looker | Domo |
|---|---|---|
| Best for | Google Cloud's semantic-layer BI with Gemini conversational analytics | Cloud BI platform with data apps and AI agents |
| Category | Data & analytics | Data & analytics |
| Pricing model | Paid | Free trial |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No, 30-day trial |
| Made by | Domo | |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Pricing compared
Looker starts at See pricing page and Domo starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Standard
Contact sales
- Entry edition for smaller teams
- Semantic modeling layer
Enterprise
Contact sales
- Advanced security and governance
- For larger internal BI deployments
Embed
Contact sales
- Embedded analytics in your apps
- For external-facing deployments
2 plans
Free Trial
Free
- 30 days, no credit card
- Full platform access
- One training session
Custom Pricing
Custom
- Credit-based, no per-seat fees
- Dedicated account team
- Volume discounts, HIPAA option
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Looker
- Consistent governed metrics
- Strong for embedded analytics
- Native BigQuery integration
- LookML requires developers
- Pricing only through sales
Domo
- All-in-one data stack
- Many connectors
- Mobile-friendly dashboards
- Consumption pricing hard to forecast
- Can get expensive
Which one should you choose?
Choose Looker if you want:
- Consistent governed metrics
- Strong for embedded analytics
- Native BigQuery integration
Watch out: lookml requires developers.
Choose Domo if you want:
- All-in-one data stack
- Many connectors
- Mobile-friendly dashboards
Watch out: consumption pricing hard to forecast.
Looker vs Domo FAQ
What is the difference between Looker and Domo?
Looker: Google Cloud's semantic-layer BI with Gemini conversational analytics. Domo: Cloud BI platform with data apps and AI agents. Both are data & analytics tools.
Is Looker or Domo cheaper?
Looker starts at See pricing page and Domo starts at See pricing page. Check both pricing pages for current plans.
Do Looker and Domo have free plans?
Looker: No. Domo: No, 30-day trial.
Who makes Looker?
Looker is made by Google, based in United States.
Who makes Domo?
Domo is made by Domo, based in United States.
Which should I choose, Looker or Domo?
Choose Looker if you value consistent governed metrics and strong for embedded analytics. Choose Domo if you value all-in-one data stack and many connectors.