Lofty vs Reallyo
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Lofty starts at See pricing page and Reallyo starts at $39/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Real estate CRM
- IDX websites
- AI Sales Assistant
- Marketing automation
- Transaction tracking
- Syndication to 19 rental sites
- AI tour videos from photos
- AI social media content
- Property websites
- Leads CRM
- API and MCP import
| Feature | Lofty | Reallyo |
|---|---|---|
| Best for | Real estate CRM and websites with AI assistants for agents | Rental listing syndication with AI videos and social posts |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | $39/mo |
| Free plan | No | Yes |
| Made by | Lofty | Reallyo |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Lofty starts at See pricing page and Reallyo starts at $39/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 1 active listing
- Full AI marketing suite
- Rental portal syndication
Growth
$39/mo
- 10 active listings
- Leads CRM
Pro
$49/mo
- 25 active listings
- Branded website
Premium
$69/mo
- 50 active listings
- Priority generation
Ultimate
$89/mo
- 100 active listings
- Everything in Premium
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Lofty
- All-in-one agent platform
- AI follows up on leads
- Good for teams and brokerages
- Expensive for solo agents
- Many features to learn
- Pricing not public
Reallyo
- Free plan includes the whole AI suite
- Imports from MLS, feeds and spreadsheets
- Can be driven from ChatGPT or Claude
- Free plan covers one active listing
- Focused on US rental portals
- Leads CRM only on paid plans
Which one should you choose?
Choose Lofty if you want:
- All-in-one agent platform
- AI follows up on leads
- Good for teams and brokerages
Watch out: expensive for solo agents.
Choose Reallyo if you want:
- Free plan includes the whole AI suite
- Imports from MLS, feeds and spreadsheets
- Can be driven from ChatGPT or Claude
Watch out: free plan covers one active listing.
Lofty vs Reallyo FAQ
What is the difference between Lofty and Reallyo?
Lofty: Real estate CRM and websites with AI assistants for agents. Reallyo: Rental listing syndication with AI videos and social posts. Both are legal, finance & hr tools.
Is Lofty or Reallyo cheaper?
Lofty starts at See pricing page and Reallyo starts at $39/mo. Check both pricing pages for current plans.
Do Lofty and Reallyo have free plans?
Lofty: No. Reallyo: Yes.
Who makes Lofty?
Lofty is made by Lofty, based in United States.
Who makes Reallyo?
Reallyo is made by Reallyo.
Which should I choose, Lofty or Reallyo?
Choose Lofty if you value all-in-one agent platform and ai follows up on leads. Choose Reallyo if you value free plan includes the whole ai suite and imports from mls, feeds and spreadsheets.