Juno vs Heatseeker
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Juno starts at See pricing page and Heatseeker starts at $29000 one-time. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Study design from a brief
- Adaptive AI interviews
- Evidence-linked findings
- Participant panel
- Transcripts and quotes
- Live in-market experiments
- Synthetic personas
- Synthetic panels
- Weekly market scans
- Drive data connection
| Feature | Juno | Heatseeker |
|---|---|---|
| Best for | AI researcher that designs studies and interviews real people | Live ad experiments that train synthetic customer personas |
| Category | Research & search | Research & search |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | $29000 one-time |
| Free plan | No | No |
| Made by | Juno | Heatseeker |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Juno starts at See pricing page and Heatseeker starts at $29000 one-time. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Pay as you go
$45 / completed interview
- Free study design
- No seats or subscription
Custom
Contact sales
- Custom commercial models
- For complex or regular research
4 plans
Project
$29000 one-time
- 50 experiment credits
- Live in-market experiments
- Media cost included
- Workspace for 3 months
Base
$55000/yr
- 100 annual credits
- 3-5 persona segments
- Social platform experiments
Pro
$105,000/yr
- 200 annual credits
- 5-10 persona segments
- Weekly market scans
Enterprise
From $185,000/yr
- 350+ annual credits
- 10+ persona segments
- 1,000-10,000 persona simulations
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Juno
- Findings link back to real transcripts
- No seats or subscription fees
- Study design costs nothing
- Each completed interview costs $45
- Costs grow with study size
- Participants come from a managed panel
Heatseeker
- Persona answers are grounded in real ad responses
- Unlimited seats on annual plans
- Media cost included in the project plan
- Pricing starts in the tens of thousands of dollars
- Sold through a sales call rather than self-serve
- Responses show what people clicked, not why
Which one should you choose?
Choose Juno if you want:
- Findings link back to real transcripts
- No seats or subscription fees
- Study design costs nothing
Watch out: each completed interview costs $45.
Choose Heatseeker if you want:
- Persona answers are grounded in real ad responses
- Unlimited seats on annual plans
- Media cost included in the project plan
Watch out: pricing starts in the tens of thousands of dollars.
Juno vs Heatseeker FAQ
What is the difference between Juno and Heatseeker?
Juno: AI researcher that designs studies and interviews real people. Heatseeker: Live ad experiments that train synthetic customer personas. Both are research & search tools.
Is Juno or Heatseeker cheaper?
Juno starts at See pricing page and Heatseeker starts at $29000 one-time. Check both pricing pages for current plans.
Do Juno and Heatseeker have free plans?
Juno: No. Heatseeker: No.
Who makes Juno?
Juno is made by Juno.
Who makes Heatseeker?
Heatseeker is made by Heatseeker.
Which should I choose, Juno or Heatseeker?
Choose Juno if you value findings link back to real transcripts and no seats or subscription fees. Choose Heatseeker if you value persona answers are grounded in real ad responses and unlimited seats on annual plans.