Heatseeker

Heatseeker runs live market experiments as real ads, then uses the observed responses to train AI customer models it calls synthetic personas. It is built for marketing and growth teams that want evidence before committing to a campaign, product story or launch.

You define an audience, test competing hypotheses as ads on social platforms, and review which message drew the strongest response. The results then feed personas that you can question further, with their predictions checked against real behavior.

Higher tiers add more persona segments, weekly market scans that keep the picture current, and large simulations. The service is sold on annual contracts with unlimited seats, and an enterprise tier is scoped through a call.