Instantly vs GMass
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Instantly starts at $47/mo and GMass starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Unlimited email accounts
- Email warmup
- Lead database
- AI reply agent
- Built-in CRM
- Gmail mail merge
- Automatic follow-ups
- SpinMax AI spintax
- AI spam suggestions
- Google Sheets campaigns
- Inbox rotation
| Feature | Instantly | GMass |
|---|---|---|
| Best for | Cold email at scale with unlimited inboxes and AI replies | Mass email and cold outreach from Gmail with AI spintax and insights |
| Category | Sales | Sales |
| Pricing model | Free trial | Free trial |
| Starting price | $47/mo | See pricing page |
| Free plan | No, 14-day trial | No, trial available |
| Made by | Instantly | GMass |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Instantly starts at $47/mo and GMass starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Growth
$47/mo
- 5,000 emails per month
- 1,000 uploaded contacts
- Unlimited email accounts and warmup
Hypergrowth
$97/mo
- 125,000 emails per month
- 25,000 uploaded contacts
Light Speed
$358/mo
- 500,000+ emails per month
- 100,000+ uploaded contacts
- Private deliverability network
Enterprise
Custom
- 200,000+ credits per month
- Book a call
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Instantly
- Pricing not tied to inbox count
- Strong deliverability tools
- Easy to start
- Leads and CRM billed separately
- Support quality varies
GMass
- Works inside the Gmail interface
- Unlimited emails and contacts
- Useful AI deliverability help
- Only for Gmail and Google Workspace
- Pricing shown in INR in the evidence
- Many features to configure
Which one should you choose?
Choose Instantly if you want:
- Pricing not tied to inbox count
- Strong deliverability tools
- Easy to start
Watch out: leads and crm billed separately.
Choose GMass if you want:
- Works inside the Gmail interface
- Unlimited emails and contacts
- Useful AI deliverability help
Watch out: only for gmail and google workspace.
Instantly vs GMass FAQ
What is the difference between Instantly and GMass?
Instantly: Cold email at scale with unlimited inboxes and AI replies. GMass: Mass email and cold outreach from Gmail with AI spintax and insights. Both are sales tools.
Is Instantly or GMass cheaper?
Instantly starts at $47/mo and GMass starts at See pricing page. Check both pricing pages for current plans.
Do Instantly and GMass have free plans?
Instantly: No, 14-day trial. GMass: No, trial available.
Who makes Instantly?
Instantly is made by Instantly, based in United States.
Who makes GMass?
GMass is made by GMass.
Which should I choose, Instantly or GMass?
Choose Instantly if you value pricing not tied to inbox count and strong deliverability tools. Choose GMass if you value works inside the gmail interface and unlimited emails and contacts.