kitio.aiHubflo vs TRUE
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Hubflo starts at $67/mo and TRUE starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Branded client portal
- Automated workflows
- AI document extraction
- E-signatures
- Automated reminders
- White-label mobile app
- Loan file data extraction
- Income calculation
- Underwriting automation
- Condition clearing
- Compliance checks
| Feature | Hubflo | TRUE |
|---|---|---|
| Best for | Client portal for service firms with AI document checks | Enterprise AI that automates mortgage document work and loan data |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Paid |
| Starting price | $67/mo | See pricing page |
| Free plan | No | No |
| Made by | Hubflo | TRUE |
| Based in | – | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Hubflo starts at $67/mo and TRUE starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Starter
$67/mo billed yearly
- 1 team member
- Up to 50 clients
- 100 Smartdoc completions a year
Business
$142/mo billed yearly
- 3 team members
- Up to 300 clients
- API and Zapier access
Unlimited
$262/mo billed yearly
- 4 team members
- Unlimited clients
- Custom domain and white-label app
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Hubflo
- Documents are read and checked by AI
- Branded portal with custom domain
- Automatic reminders for missing files
- Starter allows only 50 clients
- Extra team members cost $49 or more a month
- Business plan includes only 8 forms
TRUE
- Built specifically for mortgage operations
- Fits behind existing systems
- Cuts manual document review
- Only for mortgage lending
- No public pricing
- Requires a sales demo
Which one should you choose?
Choose Hubflo if you want:
- Documents are read and checked by AI
- Branded portal with custom domain
- Automatic reminders for missing files
Watch out: starter allows only 50 clients.
Choose TRUE if you want:
- Built specifically for mortgage operations
- Fits behind existing systems
- Cuts manual document review
Watch out: only for mortgage lending.
Hubflo vs TRUE FAQ
What is the difference between Hubflo and TRUE?
Hubflo: Client portal for service firms with AI document checks. TRUE: Enterprise AI that automates mortgage document work and loan data. Both are legal, finance & hr tools.
Is Hubflo or TRUE cheaper?
Hubflo starts at $67/mo and TRUE starts at See pricing page. Check both pricing pages for current plans.
Do Hubflo and TRUE have free plans?
Hubflo: No. TRUE: No.
Who makes Hubflo?
Hubflo is made by Hubflo.
Who makes TRUE?
TRUE is made by TRUE, based in United States.
Which should I choose, Hubflo or TRUE?
Choose Hubflo if you value documents are read and checked by ai and branded portal with custom domain. Choose TRUE if you value built specifically for mortgage operations and fits behind existing systems.