kitio.aiHeyGen vs Synthesys
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HeyGen starts at $29/mo and Synthesys starts at $29/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Custom digital twins
- Photo avatars
- Video translation with lip sync
- Voice cloning
- 4K export
- Prompt-to-video agent
- UGC and product ads
- AI avatars and voices
- AI dubbing
- Ads recreated from a URL
- Scheduled autopilot videos
| Feature | HeyGen | Synthesys |
|---|---|---|
| Best for | AI avatar videos, digital twins and video translation | AI video agent that makes ads, UGC and commercials from a prompt |
| Category | Video | Video |
| Pricing model | Freemium | Paid |
| Starting price | $29/mo | $29/mo |
| Free plan | Yes | No |
| Made by | HeyGen | Synthesys |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HeyGen starts at $29/mo and Synthesys starts at $29/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 3 videos / month with watermark
- Videos up to 1 minute
- 1 custom video avatar
Creator
$29/mo
- Avatar V with limited usage
- Expanded Video Agent access
- Up to 10 hours of text-to-speech
Pro
$49/mo
- 1,000 credits / month
- 4K video export
- Credits roll over
Business
$149/mo
- 1,500 credits / month
- Videos up to 60 minutes
- 5 custom avatars, brand kit
- Extra seats $20 / month
Enterprise
Contact sales
- No max video duration
- Custom credit volume
- SCIM, MFA and multi-workspace
4 plans
Starter
$29/mo
- 3,500 credits per month
- 1 autopilot worker
- 1 seat
Pro
$59/mo
- 8,000 credits per month
- 3 autopilot workers
- 2 seats
Agency
$119/mo
- 17,000 credits per month
- 10 autopilot workers
- 3 seats
Max
$199/mo
- From 30,000 credits per month
- 5 to 15 seats
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HeyGen
- Lifelike lip sync
- Strong video translation
- Free plan to test
- Credits differ by avatar engine
- 4K only on Pro and above
Synthesys
- Many ad formats from one brief
- Commercial rights on every plan
- Scheduled video production
- No free plan shown
- Starter credits cover about 8 UGC ads
- Single seat on Starter
Which one should you choose?
Choose HeyGen if you want:
- Lifelike lip sync
- Strong video translation
- Free plan to test
Watch out: credits differ by avatar engine.
Choose Synthesys if you want:
- Many ad formats from one brief
- Commercial rights on every plan
- Scheduled video production
Watch out: no free plan shown.
HeyGen vs Synthesys FAQ
What is the difference between HeyGen and Synthesys?
HeyGen: AI avatar videos, digital twins and video translation. Synthesys: AI video agent that makes ads, UGC and commercials from a prompt. Both are video tools.
Is HeyGen or Synthesys cheaper?
HeyGen starts at $29/mo and Synthesys starts at $29/mo. Check both pricing pages for current plans.
Do HeyGen and Synthesys have free plans?
HeyGen: Yes. Synthesys: No.
Who makes HeyGen?
HeyGen is made by HeyGen, based in United States.
Who makes Synthesys?
Synthesys is made by Synthesys.
Which should I choose, HeyGen or Synthesys?
Choose HeyGen if you value lifelike lip sync and strong video translation. Choose Synthesys if you value many ad formats from one brief and commercial rights on every plan.