kitio.aiHeyGen vs sync.
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. sync. has the lower starting price: about $5 a month, against $29 for HeyGen.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Custom digital twins
- Photo avatars
- Video translation with lip sync
- Voice cloning
- 4K export
- Video lip sync
- Multi-speaker support
- Built-in dubbing
- Voice cloning
- REST API and SDKs
| Feature | HeyGen | sync. |
|---|---|---|
| Best for | AI avatar videos, digital twins and video translation | Lip-sync any video to new audio with studio-grade models |
| Category | Video | Video |
| Pricing model | Freemium | Freemium |
| Starting price | $29/mo | $5/mo |
| Free plan | Yes | Yes |
| Made by | HeyGen | Sync Labs |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: Voice cloning.
Pricing compared
sync. has the lower starting price: about $5 a month, against $29 for HeyGen.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 3 videos / month with watermark
- Videos up to 1 minute
- 1 custom video avatar
Creator
$29/mo
- Avatar V with limited usage
- Expanded Video Agent access
- Up to 10 hours of text-to-speech
Pro
$49/mo
- 1,000 credits / month
- 4K video export
- Credits roll over
Business
$149/mo
- 1,500 credits / month
- Videos up to 60 minutes
- 5 custom avatars, brand kit
- Extra seats $20 / month
Enterprise
Contact sales
- No max video duration
- Custom credit volume
- SCIM, MFA and multi-workspace
5 plans
Hobbyist
$5/mo
- Plus usage from $0.05/sec
- Videos up to 1 min
- Clone up to 3 voices
- API access and SDKs
Creator
$19/mo
- Videos up to 5 min
- 3 jobs at a time
- No watermark
Growth
$49/mo
- Videos up to 10 min
- 5% usage discount
- Team workspace with 3 seats
Scale
$249/mo
- Videos up to 30 min
- 20% usage discount
- Batch API
Enterprise
Contact sales
- High volume
- White-glove support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HeyGen
- Lifelike lip sync
- Strong video translation
- Free plan to test
- Credits differ by avatar engine
- 4K only on Pro and above
sync.
- Very accurate lip sync
- Works on any footage
- Pay-per-second pricing
- Best models cost more per second
- Mostly a tool for builders
Which one should you choose?
Choose HeyGen if you want:
- Lifelike lip sync
- Strong video translation
- Free plan to test
Watch out: credits differ by avatar engine.
Choose sync. if you want:
- Very accurate lip sync
- Works on any footage
- Pay-per-second pricing
Watch out: best models cost more per second.
HeyGen vs sync. FAQ
What is the difference between HeyGen and sync.?
HeyGen: AI avatar videos, digital twins and video translation. sync.: Lip-sync any video to new audio with studio-grade models. Both are video tools.
Is HeyGen or sync. cheaper?
sync. has the lower starting price: about $5 a month, against $29 for HeyGen.
Do HeyGen and sync. have free plans?
HeyGen: Yes. sync.: Yes.
Who makes HeyGen?
HeyGen is made by HeyGen, based in United States.
Who makes sync.?
sync. is made by Sync Labs, based in United States.
Which should I choose, HeyGen or sync.?
Choose HeyGen if you value lifelike lip sync and strong video translation. Choose sync. if you value very accurate lip sync and works on any footage.