kitio.aiHeyGen vs Shotstack Workflows
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HeyGen has the lower starting price: about $29 a month, against $39 for Shotstack Workflows.
No-code workflows that combine generative AI with automated video editing
Free trial · $39/moAt a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Custom digital twins
- Photo avatars
- Video translation with lip sync
- Voice cloning
- 4K export
- No-code AI workflows
- Bulk video templates
- Cloud rendering at scale
- Personalised merge fields
- White-label editor
| Feature | HeyGen | Shotstack Workflows |
|---|---|---|
| Best for | AI avatar videos, digital twins and video translation | No-code workflows that combine generative AI with automated video editing |
| Category | Video | Video |
| Pricing model | Freemium | Free trial |
| Starting price | $29/mo | $10 one-time |
| Free plan | Yes | No, trial available |
| Made by | HeyGen | Shotstack |
| Based in | United States | Australia |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HeyGen has the lower starting price: about $29 a month, against $39 for Shotstack Workflows.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 3 videos / month with watermark
- Videos up to 1 minute
- 1 custom video avatar
Creator
$29/mo
- Avatar V with limited usage
- Expanded Video Agent access
- Up to 10 hours of text-to-speech
Pro
$49/mo
- 1,000 credits / month
- 4K video export
- Credits roll over
Business
$149/mo
- 1,500 credits / month
- Videos up to 60 minutes
- 5 custom avatars, brand kit
- Extra seats $20 / month
Enterprise
Contact sales
- No max video duration
- Custom credit volume
- SCIM, MFA and multi-workspace
5 plans
Pay as you go
$10 one-time
- 50 rendering minutes
- 5 GB storage
Starter
$39/mo
- 250 minutes a month
- 200 credits a month
- 5 GB storage
Pro
$99/mo
- 750 minutes a month
- 500 credits a month
- 3 team seats
Scale
$199/mo
- 2,000 minutes a month
- 1,000 credits a month
- 5 team seats
Volume
$499/mo
- 10,000 minutes a month
- 2,500 credits a month
- Custom team seats
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HeyGen
- Lifelike lip sync
- Strong video translation
- Free plan to test
- Credits differ by avatar engine
- 4K only on Pro and above
Shotstack Workflows
- Renders thousands of videos from one template
- Pay-as-you-go option for small jobs
- Developer API and docs available
- Starter and Pro plans have no team seats
- Free credits expire after 30 days
- Rendering stops when minutes run out
Which one should you choose?
Choose HeyGen if you want:
- Lifelike lip sync
- Strong video translation
- Free plan to test
Watch out: credits differ by avatar engine.
Choose Shotstack Workflows if you want:
- Renders thousands of videos from one template
- Pay-as-you-go option for small jobs
- Developer API and docs available
Watch out: starter and pro plans have no team seats.
HeyGen vs Shotstack Workflows FAQ
What is the difference between HeyGen and Shotstack Workflows?
HeyGen: AI avatar videos, digital twins and video translation. Shotstack Workflows: No-code workflows that combine generative AI with automated video editing. Both are video tools.
Is HeyGen or Shotstack Workflows cheaper?
HeyGen has the lower starting price: about $29 a month, against $39 for Shotstack Workflows.
Do HeyGen and Shotstack Workflows have free plans?
HeyGen: Yes. Shotstack Workflows: No, trial available.
Who makes HeyGen?
HeyGen is made by HeyGen, based in United States.
Who makes Shotstack Workflows?
Shotstack Workflows is made by Shotstack, based in Australia.
Which should I choose, HeyGen or Shotstack Workflows?
Choose HeyGen if you value lifelike lip sync and strong video translation. Choose Shotstack Workflows if you value renders thousands of videos from one template and pay-as-you-go option for small jobs.