kitio.aiHeyGen vs Magic Hour
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Magic Hour has the lower starting price: about $19 a month, against $29 for HeyGen.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Custom digital twins
- Photo avatars
- Video translation with lip sync
- Voice cloning
- 4K export
- Image-to-video
- Video face swap
- Lip sync
- Video-to-video
- Developer API
| Feature | HeyGen | Magic Hour |
|---|---|---|
| Best for | AI avatar videos, digital twins and video translation | AI video platform for face swap, lip sync and image-to-video |
| Category | Video | Video |
| Pricing model | Freemium | Freemium |
| Starting price | $29/mo | $19/mo |
| Free plan | Yes | Yes |
| Made by | HeyGen | Magic Hour |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Pricing compared
Magic Hour has the lower starting price: about $19 a month, against $29 for HeyGen.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 3 videos / month with watermark
- Videos up to 1 minute
- 1 custom video avatar
Creator
$29/mo
- Avatar V with limited usage
- Expanded Video Agent access
- Up to 10 hours of text-to-speech
Pro
$49/mo
- 1,000 credits / month
- 4K video export
- Credits roll over
Business
$149/mo
- 1,500 credits / month
- Videos up to 60 minutes
- 5 custom avatars, brand kit
- Extra seats $20 / month
Enterprise
Contact sales
- No max video duration
- Custom credit volume
- SCIM, MFA and multi-workspace
3 plans
Creator
₹1,800/mo
- 144,000 credits per year
- 1024px resolution
- No watermark
Pro
₹3,800/mo
- 300,000 credits per year
- 1472px resolution
- Priority queue
Business
₹8,580/mo
- 840,000 credits per year
- 4K resolution
- API access
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HeyGen
- Lifelike lip sync
- Strong video translation
- Free plan to test
- Credits differ by avatar engine
- 4K only on Pro and above
Magic Hour
- Free plan without watermark
- Many tools on one credit pool
- API on paid plans
- Lower resolution on cheaper plans
- Less control than pro tools
Which one should you choose?
Choose HeyGen if you want:
- Lifelike lip sync
- Strong video translation
- Free plan to test
Watch out: credits differ by avatar engine.
Choose Magic Hour if you want:
- Free plan without watermark
- Many tools on one credit pool
- API on paid plans
Watch out: lower resolution on cheaper plans.
HeyGen vs Magic Hour FAQ
What is the difference between HeyGen and Magic Hour?
HeyGen: AI avatar videos, digital twins and video translation. Magic Hour: AI video platform for face swap, lip sync and image-to-video. Both are video tools.
Is HeyGen or Magic Hour cheaper?
Magic Hour has the lower starting price: about $19 a month, against $29 for HeyGen.
Do HeyGen and Magic Hour have free plans?
HeyGen: Yes. Magic Hour: Yes.
Who makes HeyGen?
HeyGen is made by HeyGen, based in United States.
Who makes Magic Hour?
Magic Hour is made by Magic Hour, based in United States.
Which should I choose, HeyGen or Magic Hour?
Choose HeyGen if you value lifelike lip sync and strong video translation. Choose Magic Hour if you value free plan without watermark and many tools on one credit pool.