kitio.aiHeyGen vs Hippo Video
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HeyGen starts at $29/mo and Hippo Video starts at $29/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Custom digital twins
- Photo avatars
- Video translation with lip sync
- Voice cloning
- 4K export
- Text and document to video
- AI avatar video generator
- AI script generator
- Personalized videos at scale
- Branded sales pages
- CRM and email integrations
| Feature | HeyGen | Hippo Video |
|---|---|---|
| Best for | AI avatar videos, digital twins and video translation | Personalized sales and marketing videos with AI avatars and scripts |
| Category | Video | Video |
| Pricing model | Freemium | Freemium |
| Starting price | $29/mo | $29/mo |
| Free plan | Yes | Yes |
| Made by | HeyGen | Hippo Video |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HeyGen starts at $29/mo and Hippo Video starts at $29/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 3 videos / month with watermark
- Videos up to 1 minute
- 1 custom video avatar
Creator
$29/mo
- Avatar V with limited usage
- Expanded Video Agent access
- Up to 10 hours of text-to-speech
Pro
$49/mo
- 1,000 credits / month
- 4K video export
- Credits roll over
Business
$149/mo
- 1,500 credits / month
- Videos up to 60 minutes
- 5 custom avatars, brand kit
- Extra seats $20 / month
Enterprise
Contact sales
- No max video duration
- Custom credit volume
- SCIM, MFA and multi-workspace
6 plans
Free
Free
- 2 video flows
- 50 personalized videos
- Gmail, Outlook, LinkedIn
Text-to-Video Starter
$29/mo
- Per user
- 10 video downloads per month
Pro
$30/mo
- Per user
- 5 video flows
- Custom branding and URL
Teams
$75/mo
- Per user
- 15+ video flows
- 200 minutes of captions
Text-to-Video Creator
$89/mo
- Per user
- 30 video downloads per month
- Video translation
Enterprise
Contact sales
- Minimum 10 seats
- Unlimited AI editor videos
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HeyGen
- Lifelike lip sync
- Strong video translation
- Free plan to test
- Credits differ by avatar engine
- 4K only on Pro and above
Hippo Video
- Free plan for video messaging
- Integrates with HubSpot, Gong and Salesloft
- Videos in many languages
- Two product lines with separate pricing
- Download and share limits on cheaper plans
- Enterprise needs at least 10 seats
Which one should you choose?
Choose HeyGen if you want:
- Lifelike lip sync
- Strong video translation
- Free plan to test
Watch out: credits differ by avatar engine.
Choose Hippo Video if you want:
- Free plan for video messaging
- Integrates with HubSpot, Gong and Salesloft
- Videos in many languages
Watch out: two product lines with separate pricing.
HeyGen vs Hippo Video FAQ
What is the difference between HeyGen and Hippo Video?
HeyGen: AI avatar videos, digital twins and video translation. Hippo Video: Personalized sales and marketing videos with AI avatars and scripts. Both are video tools.
Is HeyGen or Hippo Video cheaper?
HeyGen starts at $29/mo and Hippo Video starts at $29/mo. Check both pricing pages for current plans.
Do HeyGen and Hippo Video have free plans?
HeyGen: Yes. Hippo Video: Yes.
Who makes HeyGen?
HeyGen is made by HeyGen, based in United States.
Who makes Hippo Video?
Hippo Video is made by Hippo Video.
Which should I choose, HeyGen or Hippo Video?
Choose HeyGen if you value lifelike lip sync and strong video translation. Choose Hippo Video if you value free plan for video messaging and integrates with hubspot, gong and salesloft.