Ground vs Panorama AI
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Ground starts at See pricing page and Panorama AI starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Greet AI acquisition agent
- ReBeat AI retention agent
- Next-purchase prediction
- Per-customer offer selection
- Cross-channel delivery
- Agency program
- Predictive lifetime value models
- AI product recommendations
- Unified customer profiles
- Audience export to Meta and Google
- Journey orchestration
| Feature | Ground | Panorama AI |
|---|---|---|
| Best for | AI agents that pick offers and messages for each online shopper | Retail personalization with predictive lifetime value and recommendations |
| Category | Marketing | Marketing |
| Pricing model | Paid | Free trial |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No, trial available |
| Made by | Ground | Panorama AI |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Ground starts at See pricing page and Panorama AI starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Ground
- Separate agents for new and returning buyers
- Decides timing as well as content
- Published brand case studies
- No public pricing
- Demo call needed to get started
- Built for DTC stores, not other businesses
Panorama AI
- Works with or without a CDP
- Covers web, email, SMS and paid ads
- Managed services available
- Currently invite-only
- No public pricing
- Built for retailers rather than other sectors
Which one should you choose?
Choose Ground if you want:
- Separate agents for new and returning buyers
- Decides timing as well as content
- Published brand case studies
Watch out: no public pricing.
Choose Panorama AI if you want:
- Works with or without a CDP
- Covers web, email, SMS and paid ads
- Managed services available
Watch out: currently invite-only.
Ground vs Panorama AI FAQ
What is the difference between Ground and Panorama AI?
Ground: AI agents that pick offers and messages for each online shopper. Panorama AI: Retail personalization with predictive lifetime value and recommendations. Both are marketing tools.
Is Ground or Panorama AI cheaper?
Ground starts at See pricing page and Panorama AI starts at See pricing page. Check both pricing pages for current plans.
Do Ground and Panorama AI have free plans?
Ground: No. Panorama AI: No, trial available.
Who makes Ground?
Ground is made by Ground.
Who makes Panorama AI?
Panorama AI is made by Panorama AI.
Which should I choose, Ground or Panorama AI?
Choose Ground if you value separate agents for new and returning buyers and decides timing as well as content. Choose Panorama AI if you value works with or without a cdp and covers web, email, sms and paid ads.