kitio.aiFormulas HQ vs GPTExcel
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Formulas HQ starts at See pricing page and GPTExcel starts at $9/mo. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Excel formula generation
- VBA and Python scripts
- Regex builder
- Salesforce formulas
- Formula explanations
- Data analysis
- Chat with Excel and CSV
- Formula generation
- Pivot Builder agent
- Slide Deck Builder
- Charts and summaries
- Multiple model levels
| Feature | Formulas HQ | GPTExcel |
|---|---|---|
| Best for | Plain-English generator for Excel formulas, VBA and regex | Excel AI for formulas, pivot tables, charts and data analysis |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Freemium |
| Starting price | See pricing page | $9/mo |
| Free plan | Yes | Yes |
| Made by | Formulas HQ | GPTExcel |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Pricing compared
Formulas HQ starts at See pricing page and GPTExcel starts at $9/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- 50 credits a month
- 5 free tool runs daily
- Files up to 5 MB
Pro
$9/mo
- About 3,000 credits a month
- Fast and Standard models
- Files up to 50 MB
Pro Plus
$18/mo
- About 10,000 credits a month
- Adds the Expert model
- Files up to 100 MB
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Formulas HQ
- Explains each formula it writes
- Covers Excel, VBA, regex and Salesforce
- Free plan with no card
- Plan limits not shown in the capture
- You still need to verify results
- Web tool, not built into Excel
GPTExcel
- Free plan without a card
- Cheap paid plans
- Turns data into slides
- Free files capped at 5 MB
- Expert model uses credits fast
- Works on uploads, not live workbooks
Which one should you choose?
Choose Formulas HQ if you want:
- Explains each formula it writes
- Covers Excel, VBA, regex and Salesforce
- Free plan with no card
Watch out: plan limits not shown in the capture.
Choose GPTExcel if you want:
- Free plan without a card
- Cheap paid plans
- Turns data into slides
Watch out: free files capped at 5 mb.
Formulas HQ vs GPTExcel FAQ
What is the difference between Formulas HQ and GPTExcel?
Formulas HQ: Plain-English generator for Excel formulas, VBA and regex. GPTExcel: Excel AI for formulas, pivot tables, charts and data analysis. Both are data & analytics tools.
Is Formulas HQ or GPTExcel cheaper?
Formulas HQ starts at See pricing page and GPTExcel starts at $9/mo. Check both pricing pages for current plans.
Do Formulas HQ and GPTExcel have free plans?
Formulas HQ: Yes. GPTExcel: Yes.
Who makes Formulas HQ?
Formulas HQ is made by Formulas HQ.
Who makes GPTExcel?
GPTExcel is made by GPTExcel.
Which should I choose, Formulas HQ or GPTExcel?
Choose Formulas HQ if you value explains each formula it writes and covers excel, vba, regex and salesforce. Choose GPTExcel if you value free plan without a card and cheap paid plans.