kitio.aiFirsthand vs ad:personam
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Firsthand starts at See pricing page and ad:personam starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI Brand Agents
- Agents inside paid media
- On-site deployment
- Conversation transcripts and insights
- Publisher tools
- AI Media Planner
- Reach and cost forecasting
- AI Banner Generator
- Insight Agent and AI reports
- Display, video, CTV and audio ads
- Retargeting and conversion pixels
| Feature | Firsthand | ad:personam |
|---|---|---|
| Best for | Brand Agent platform that puts a company's own AI agents in front of buyers | Self-serve programmatic ad platform with AI planning and reporting |
| Category | Marketing | Marketing |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | See pricing page |
| Free plan | No | Yes |
| Made by | Firsthand | ad:personam |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Firsthand starts at See pricing page and ad:personam starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Planning Mode
Free
- AI Media Planner
- Forecast tool
- Inventory and domain research
Starter
€149/mo
- Display and native ads
- AI Banner Generator
- Insight Agent and AI reports
- Retargeting pixels
Pro
€299/mo
- Video, CTV and in-app ads
- Audio and podcast ads
- VAST and VPAID tags
- Priority support
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Firsthand
- Brand controls the agent's knowledge
- Works across site and ad placements
- Rich insight from conversations
- No public pricing
- Built for large marketers and publishers
- Requires a demo to get started
ad:personam
- No minimum ad spend
- Planning tools are free to use
- 30-day trial on paid plans
- Wide inventory through Adform
- Free mode cannot launch campaigns
- Video and CTV require the Pro plan
- Prices listed in euros only
Which one should you choose?
Choose Firsthand if you want:
- Brand controls the agent's knowledge
- Works across site and ad placements
- Rich insight from conversations
Watch out: no public pricing.
Choose ad:personam if you want:
- No minimum ad spend
- Planning tools are free to use
- 30-day trial on paid plans
Watch out: free mode cannot launch campaigns.
Firsthand vs ad:personam FAQ
What is the difference between Firsthand and ad:personam?
Firsthand: Brand Agent platform that puts a company's own AI agents in front of buyers. ad:personam: Self-serve programmatic ad platform with AI planning and reporting. Both are marketing tools.
Is Firsthand or ad:personam cheaper?
Firsthand starts at See pricing page and ad:personam starts at See pricing page. Check both pricing pages for current plans.
Do Firsthand and ad:personam have free plans?
Firsthand: No. ad:personam: Yes.
Who makes Firsthand?
Firsthand is made by Firsthand, based in United States.
Who makes ad:personam?
ad:personam is made by ad:personam.
Which should I choose, Firsthand or ad:personam?
Choose Firsthand if you value brand controls the agent's knowledge and works across site and ad placements. Choose ad:personam if you value no minimum ad spend and planning tools are free to use.