kitio.aiDepict vs Wiser
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Wiser has the lower starting price: about $9 a month, against $88 for Depict.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Automated collection sorting
- Hybrid AI search
- Product recommendations
- Merchandising rules
- Shopify and headless support
- AI product recommendations
- Frequently bought together
- Cart and checkout upsells
- Post-purchase upsells
- Smart search and filters
- A/B testing
| Feature | Depict | Wiser |
|---|---|---|
| Best for | AI merchandising, search and recommendations for online stores | Shopify app for AI product recommendations, bundles and upsells |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Freemium |
| Starting price | $88/mo | $9/mo |
| Free plan | No | Yes |
| Made by | Depict | Wiser |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Wiser has the lower starting price: about $9 a month, against $88 for Depict.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Recommendations
$88/mo
- Brand-rule recommendations
- Sold separately
Search
$152/mo
- Hybrid AI search
- Sold separately
Merchandising
$152/mo
- Collection builder
- Curated and automated sorting
6 plans
Free
Free
- Up to 50 orders per month
- All recommendation widgets
51–100 orders
$9/mo
- Up to 100 orders per month
- Post-purchase upsells
101–300 orders
$19/mo
- Up to 300 orders per month
- All features included
301–500 orders
$49/mo
- Up to 500 orders per month
- All features included
501–1,000 orders
$99/mo
- Up to 1,000 orders per month
- All features included
1,001–2,000 orders
$199/mo
- Up to 2,000 orders per month
- Larger stores talk to sales
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Depict
- Rules apply automatically across store pages
- Works with headless storefronts
- Every feature included except multi-market
- No free plan listed
- Pricing scales with store sessions
- Demo needed to get started
Wiser
- Free for stores under 50 orders a month
- No commission on generated sales
- Covers store, cart and checkout
- 14-day free trial on all plans
- Only works with Shopify
- Price rises with order volume
- Dedicated success manager costs $199 extra
Which one should you choose?
Choose Depict if you want:
- Rules apply automatically across store pages
- Works with headless storefronts
- Every feature included except multi-market
Watch out: no free plan listed.
Choose Wiser if you want:
- Free for stores under 50 orders a month
- No commission on generated sales
- Covers store, cart and checkout
Watch out: only works with shopify.
Depict vs Wiser FAQ
What is the difference between Depict and Wiser?
Depict: AI merchandising, search and recommendations for online stores. Wiser: Shopify app for AI product recommendations, bundles and upsells. Both are legal, finance & hr tools.
Is Depict or Wiser cheaper?
Wiser has the lower starting price: about $9 a month, against $88 for Depict.
Do Depict and Wiser have free plans?
Depict: No. Wiser: Yes.
Who makes Depict?
Depict is made by Depict.
Who makes Wiser?
Wiser is made by Wiser.
Which should I choose, Depict or Wiser?
Choose Depict if you value rules apply automatically across store pages and works with headless storefronts. Choose Wiser if you value free for stores under 50 orders a month and no commission on generated sales.