kitio.aiDepict vs Constructor
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Depict starts at $88/mo and Constructor starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Automated collection sorting
- Hybrid AI search
- Product recommendations
- Merchandising rules
- Shopify and headless support
- AI product search
- Personalised browse
- Recommendations
- AI Shopping Agent
- Merchandising controls
| Feature | Depict | Constructor |
|---|---|---|
| Best for | AI merchandising, search and recommendations for online stores | AI product search and discovery platform for large retailers |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Paid |
| Starting price | $88/mo | See pricing page |
| Free plan | No | No |
| Made by | Depict | Constructor.io |
| Based in | – | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Depict starts at $88/mo and Constructor starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Recommendations
$88/mo
- Brand-rule recommendations
- Sold separately
Search
$152/mo
- Hybrid AI search
- Sold separately
Merchandising
$152/mo
- Collection builder
- Curated and automated sorting
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Depict
- Rules apply automatically across store pages
- Works with headless storefronts
- Every feature included except multi-market
- No free plan listed
- Pricing scales with store sessions
- Demo needed to get started
Constructor
- Optimises for revenue, not just relevance
- Built for huge catalogues
- Strong merchandising tools
- Enterprise-only pricing
- Integration needs engineering
- Not for small stores
Which one should you choose?
Choose Depict if you want:
- Rules apply automatically across store pages
- Works with headless storefronts
- Every feature included except multi-market
Watch out: no free plan listed.
Choose Constructor if you want:
- Optimises for revenue, not just relevance
- Built for huge catalogues
- Strong merchandising tools
Watch out: enterprise-only pricing.
Depict vs Constructor FAQ
What is the difference between Depict and Constructor?
Depict: AI merchandising, search and recommendations for online stores. Constructor: AI product search and discovery platform for large retailers. Both are legal, finance & hr tools.
Is Depict or Constructor cheaper?
Depict starts at $88/mo and Constructor starts at See pricing page. Check both pricing pages for current plans.
Do Depict and Constructor have free plans?
Depict: No. Constructor: No.
Who makes Depict?
Depict is made by Depict.
Who makes Constructor?
Constructor is made by Constructor.io, based in United States.
Which should I choose, Depict or Constructor?
Choose Depict if you value rules apply automatically across store pages and works with headless storefronts. Choose Constructor if you value optimises for revenue, not just relevance and built for huge catalogues.