kitio.aiDataiku vs Dema
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Dataiku starts at See pricing page and Dema starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Visual ML and AutoML
- Code and visual AI agents
- LLM Mesh model routing
- Model deployment and monitoring
- AI governance
- Data preparation
- Real-time site tracking
- Multi-touch and causal attribution
- Profit reporting to CM3
- Approval-based AI agents
- Marketing mix modelling
- Omnichannel POS analytics
| Feature | Dataiku | Dema |
|---|---|---|
| Best for | Enterprise platform for analytics, machine learning and AI agents | Commerce data platform with attribution and approval-based AI agents |
| Category | Data & analytics | Data & analytics |
| Pricing model | Free trial | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No, trial available | No |
| Made by | Dataiku | Dema |
| Based in | United States | Sweden |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Dataiku starts at See pricing page and Dema starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Dataiku
- Serves both no-code analysts and coders
- Strong governance and audit features
- Switch LLM providers in one place
- Enterprise pricing requires a sales call
- Large platform with a learning curve
- More than small teams need
Dema
- Joins ads, stock and returns in one view
- Agents act only after approval
- Unlimited users on every plan
- API access included
- Starts at €2,250 a month billed yearly
- Prices listed in euros
- Measurement add-ons cost extra
Which one should you choose?
Choose Dataiku if you want:
- Serves both no-code analysts and coders
- Strong governance and audit features
- Switch LLM providers in one place
Watch out: enterprise pricing requires a sales call.
Choose Dema if you want:
- Joins ads, stock and returns in one view
- Agents act only after approval
- Unlimited users on every plan
Watch out: starts at €2,250 a month billed yearly.
Dataiku vs Dema FAQ
What is the difference between Dataiku and Dema?
Dataiku: Enterprise platform for analytics, machine learning and AI agents. Dema: Commerce data platform with attribution and approval-based AI agents. Both are data & analytics tools.
Is Dataiku or Dema cheaper?
Dataiku starts at See pricing page and Dema starts at See pricing page. Check both pricing pages for current plans.
Do Dataiku and Dema have free plans?
Dataiku: No, trial available. Dema: No.
Who makes Dataiku?
Dataiku is made by Dataiku, based in United States.
Who makes Dema?
Dema is made by Dema, based in Sweden.
Which should I choose, Dataiku or Dema?
Choose Dataiku if you value serves both no-code analysts and coders and strong governance and audit features. Choose Dema if you value joins ads, stock and returns in one view and agents act only after approval.