kitio.aiDashword vs Keyword Insights
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Dashword starts at See pricing page and Keyword Insights starts at $58/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content brief builder
- Draft scoring
- MCP server for AI agents
- Content monitoring alerts
- Keyword rank tracker
- Google Docs add-on
- Keyword discovery
- SERP-based clustering
- Content briefs
- AI writing agent
- Reddit, Quora and YouTube mentions
- CSV export
| Feature | Dashword | Keyword Insights |
|---|---|---|
| Best for | SEO content briefs, draft scoring and monitoring for writers and AI agents | Keyword clustering, content briefs and AI writing for topical SEO |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | See pricing page | $58/mo |
| Free plan | Yes | No |
| Made by | Dashword | Keyword Insights |
| Based in | – | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Dashword starts at See pricing page and Keyword Insights starts at $58/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Basic
$58/mo
- 10,000 credits
- All features
- 1 credit per clustered keyword
Professional
$99/mo
- 20,000 credits
- Priority support
- Demo and onboarding
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Dashword
- API and MCP access on every plan
- Unlimited draft scoring for free
- Watches published pages for traffic drops
- Plan prices are not shown in the pricing text
- Focused on Google search, not other channels
- Briefs depend on what already ranks
Keyword Insights
- Clusters by live SERP overlap
- Credits work across every feature
- Cheap $1 trial for a week
- AI articles use credits quickly
- No permanent free plan
- Takes SEO knowledge to use well
Which one should you choose?
Choose Dashword if you want:
- API and MCP access on every plan
- Unlimited draft scoring for free
- Watches published pages for traffic drops
Watch out: plan prices are not shown in the pricing text.
Choose Keyword Insights if you want:
- Clusters by live SERP overlap
- Credits work across every feature
- Cheap $1 trial for a week
Watch out: ai articles use credits quickly.
Dashword vs Keyword Insights FAQ
What is the difference between Dashword and Keyword Insights?
Dashword: SEO content briefs, draft scoring and monitoring for writers and AI agents. Keyword Insights: Keyword clustering, content briefs and AI writing for topical SEO. Both are marketing tools.
Is Dashword or Keyword Insights cheaper?
Dashword starts at See pricing page and Keyword Insights starts at $58/mo. Check both pricing pages for current plans.
Do Dashword and Keyword Insights have free plans?
Dashword: Yes. Keyword Insights: No.
Who makes Dashword?
Dashword is made by Dashword.
Who makes Keyword Insights?
Keyword Insights is made by Keyword Insights, based in United Kingdom.
Which should I choose, Dashword or Keyword Insights?
Choose Dashword if you value api and mcp access on every plan and unlimited draft scoring for free. Choose Keyword Insights if you value clusters by live serp overlap and credits work across every feature.