kitio.aiBraze vs Salesforce Marketing Cloud
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Braze starts at See pricing page and Salesforce Marketing Cloud starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Canvas journeys
- BrazeAI predictions
- AI decisioning
- Push, email and SMS
- Data warehouse sync
- Cross-channel journeys
- Email and mobile messaging
- Agentforce marketing agents
- Audience segmentation
- Personalization
- CRM data integration
| Feature | Braze | Salesforce Marketing Cloud |
|---|---|---|
| Best for | Customer engagement platform with AI decisioning agents | Salesforce's marketing suite with Agentforce AI and customer data |
| Category | Marketing | Marketing |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | Braze | Salesforce |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Braze starts at See pricing page and Salesforce Marketing Cloud starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Braze Go
Contact sales
- For early-stage growth teams
- Core Braze features
- Cross-channel messaging
Braze Select
Contact sales
- Flexible platform that scales
- Full cross-channel engagement
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Braze
- Real-time cross-channel messaging
- Scales to very large audiences
- Strong AI personalization
- Enterprise pricing
- Needs technical setup
Salesforce Marketing Cloud
- Deep link with Salesforce CRM data
- Covers many channels in one suite
- AI agents built into the platform
- Expensive and quote-based
- Complex setup, often needs partners
- Best value only inside the Salesforce stack
Which one should you choose?
Choose Braze if you want:
- Real-time cross-channel messaging
- Scales to very large audiences
- Strong AI personalization
Watch out: enterprise pricing.
Choose Salesforce Marketing Cloud if you want:
- Deep link with Salesforce CRM data
- Covers many channels in one suite
- AI agents built into the platform
Watch out: expensive and quote-based.
Braze vs Salesforce Marketing Cloud FAQ
What is the difference between Braze and Salesforce Marketing Cloud?
Braze: Customer engagement platform with AI decisioning agents. Salesforce Marketing Cloud: Salesforce's marketing suite with Agentforce AI and customer data. Both are marketing tools.
Is Braze or Salesforce Marketing Cloud cheaper?
Braze starts at See pricing page and Salesforce Marketing Cloud starts at See pricing page. Check both pricing pages for current plans.
Do Braze and Salesforce Marketing Cloud have free plans?
Braze: No. Salesforce Marketing Cloud: No.
Who makes Braze?
Braze is made by Braze, based in United States.
Who makes Salesforce Marketing Cloud?
Salesforce Marketing Cloud is made by Salesforce, based in United States.
Which should I choose, Braze or Salesforce Marketing Cloud?
Choose Braze if you value real-time cross-channel messaging and scales to very large audiences. Choose Salesforce Marketing Cloud if you value deep link with salesforce crm data and covers many channels in one suite.