kitio.aiAshby vs Sereda
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Ashby starts at See pricing page and Sereda starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Applicant tracking
- Sourcing CRM
- Interview scheduling
- AI application review
- Recruiting analytics
- People records and analytics
- Recruiting and onboarding
- Academy and courses
- 360 reviews and OKRs
- Surveys and gamification
- Chat, boards and docs
| Feature | Ashby | Sereda |
|---|---|---|
| Best for | All-in-one recruiting platform with ATS, CRM, scheduling and AI | AI-native HR platform covering hiring to performance reviews |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | Ashby | Sereda.ai OÜ |
| Based in | United States | Estonia |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Ashby starts at See pricing page and Sereda starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Core
€10/employee/mo
- Per employee
- Up to 10 active workflows
- 10 GB storage
- 200,000 AI tokens per month
Pro
€20/employee/mo
- Per employee
- Performance, Goals and Gamification
- Custom roles and domain
- 1M AI tokens per month
Enterprise
Custom
- Lower price per person at scale
- Unlimited workflows
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Ashby
- Powerful built-in analytics
- Replaces several recruiting tools
- Modern, fast interface
- Can be complex to configure
- Pricing not public
- Smaller marketplace than legacy ATSs
Sereda
- Price per employee is published
- One profile covers the whole employee lifecycle
- Modules can be added one at a time
- No free plan listed
- Core caps AI tokens at 200,000 a month
- Demo needed to get started
Which one should you choose?
Choose Ashby if you want:
- Powerful built-in analytics
- Replaces several recruiting tools
- Modern, fast interface
Watch out: can be complex to configure.
Choose Sereda if you want:
- Price per employee is published
- One profile covers the whole employee lifecycle
- Modules can be added one at a time
Watch out: no free plan listed.
Ashby vs Sereda FAQ
What is the difference between Ashby and Sereda?
Ashby: All-in-one recruiting platform with ATS, CRM, scheduling and AI. Sereda: AI-native HR platform covering hiring to performance reviews. Both are legal, finance & hr tools.
Is Ashby or Sereda cheaper?
Ashby starts at See pricing page and Sereda starts at See pricing page. Check both pricing pages for current plans.
Do Ashby and Sereda have free plans?
Ashby: No. Sereda: No.
Who makes Ashby?
Ashby is made by Ashby, based in United States.
Who makes Sereda?
Sereda is made by Sereda.ai OÜ, based in Estonia.
Which should I choose, Ashby or Sereda?
Choose Ashby if you value powerful built-in analytics and replaces several recruiting tools. Choose Sereda if you value price per employee is published and one profile covers the whole employee lifecycle.