Artisan vs Cargo
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Artisan starts at See pricing page and Cargo starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Ava AI BDR
- B2B lead database
- Multichannel sequences
- Autonomous replies
- Adjustable autonomy
- Workflow plays on triggers or schedules
- AI qualification agents
- Data models and enrichment
- Territory management
- CLI, API and MCP access
- 100+ integrations
| Feature | Artisan | Cargo |
|---|---|---|
| Best for | Ava, an AI BDR that sources leads and books meetings | GTM workflow platform that runs enrichment and AI agents as code |
| Category | Sales | Sales |
| Pricing model | Paid | Free trial |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No, trial available |
| Made by | Artisan | Cargo |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Artisan starts at See pricing page and Cargo starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Artisan
- End-to-end outbound in one tool
- Self-serve signup
- Control over autonomy level
- Output quality varies by market
- Usage costs can grow
Cargo
- Workflows can live in git with pull requests
- Every step is traced and retried
- Works from popular coding agents
- Credit-based pricing is hard to predict
- Assumes technical GTM staff
- Paid tiers start well above small-team budgets
Which one should you choose?
Choose Artisan if you want:
- End-to-end outbound in one tool
- Self-serve signup
- Control over autonomy level
Watch out: output quality varies by market.
Choose Cargo if you want:
- Workflows can live in git with pull requests
- Every step is traced and retried
- Works from popular coding agents
Watch out: credit-based pricing is hard to predict.
Artisan vs Cargo FAQ
What is the difference between Artisan and Cargo?
Artisan: Ava, an AI BDR that sources leads and books meetings. Cargo: GTM workflow platform that runs enrichment and AI agents as code. Both are sales tools.
Is Artisan or Cargo cheaper?
Artisan starts at See pricing page and Cargo starts at See pricing page. Check both pricing pages for current plans.
Do Artisan and Cargo have free plans?
Artisan: No. Cargo: No, trial available.
Who makes Artisan?
Artisan is made by Artisan, based in United States.
Who makes Cargo?
Cargo is made by Cargo.
Which should I choose, Artisan or Cargo?
Choose Artisan if you value end-to-end outbound in one tool and self-serve signup. Choose Cargo if you value workflows can live in git with pull requests and every step is traced and retried.