kitio.aiArchetype AI vs TheyDo
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Archetype AI starts at See pricing page and TheyDo starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Newton foundation model
- Anomaly discovery agent
- Task verification
- Equipment state monitoring
- Manual generation
- Custom agents
- Journey management
- TheyDo Agent
- Insight scoring
- Journey summarization
- KPI and VoC linking
- Executive insights
| Feature | Archetype AI | TheyDo |
|---|---|---|
| Best for | Physical AI platform that turns industrial sensor data into decisions | Customer journey platform with an AI agent for CX decisions |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Free trial |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No, 30-day trial |
| Made by | Archetype AI | TheyDo BV |
| Based in | United States | Netherlands |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Archetype AI starts at See pricing page and TheyDo starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Archetype AI
- Built specifically for sensor and machine data
- Ready-made agents for common plant tasks
- Option to build custom agents
- No public pricing
- Demo required before access
- Aimed at large industrial operators
TheyDo
- Ties CX work to business metrics
- Insights traceable to journeys
- 30-day free trial
- AI use is capped on the entry plan
- Strategic plan needs a sales call
- Geared to enterprise CX teams
Which one should you choose?
Choose Archetype AI if you want:
- Built specifically for sensor and machine data
- Ready-made agents for common plant tasks
- Option to build custom agents
Watch out: no public pricing.
Choose TheyDo if you want:
- Ties CX work to business metrics
- Insights traceable to journeys
- 30-day free trial
Watch out: ai use is capped on the entry plan.
Archetype AI vs TheyDo FAQ
What is the difference between Archetype AI and TheyDo?
Archetype AI: Physical AI platform that turns industrial sensor data into decisions. TheyDo: Customer journey platform with an AI agent for CX decisions. Both are legal, finance & hr tools.
Is Archetype AI or TheyDo cheaper?
Archetype AI starts at See pricing page and TheyDo starts at See pricing page. Check both pricing pages for current plans.
Do Archetype AI and TheyDo have free plans?
Archetype AI: No. TheyDo: No, 30-day trial.
Who makes Archetype AI?
Archetype AI is made by Archetype AI, based in United States.
Who makes TheyDo?
TheyDo is made by TheyDo BV, based in Netherlands.
Which should I choose, Archetype AI or TheyDo?
Choose Archetype AI if you value built specifically for sensor and machine data and ready-made agents for common plant tasks. Choose TheyDo if you value ties cx work to business metrics and insights traceable to journeys.