kitio.aiAdded Nov 5, 2026
Mida
FreemiumLightweight A/B testing with AI help for marketers and CRO teams
What is Mida?
Mida is an A/B testing and personalization platform for websites that marketers can run without developers. It uses a lightweight script to avoid flicker, and its MidaGX AI credits help create test variations, which suits CRO teams and agencies.
You can run A/B tests, URL redirect tests, tests on single-page apps, feature flags and no-code deployments, then measure conversions and revenue per visitor. Shareable report URLs make it easier to present results to clients.
The free Sandbox plan covers 100,000 monthly tracked users, three live tests and 30 MidaGX AI credits a month. Growth unlocks the full experimentation suite with post-segmentation and third-party integrations, and the site is available in five languages.
Features
- Visual A/B testing
- URL redirect tests
- Feature flags
- MidaGX AI credits
- Revenue per visitor reports
Tags
Releases
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Organization
Equals One Ventures Sdn. Bhd.
🇲🇾 Malaysia
Listed by kitio.ai · unverified owner
Pricing
- Pricing model
- Freemium
- Paid options from
- Not listed
Mida plans
Sandbox
Free
- 100,000 monthly tracked users
- 3 live tests
- 30 MidaGX AI credits a month
- 60 days data retention
Growth
$224/mo billed annually
- Full experimentation suite
- Post-segmentation filtering
- Third-party integrations
Enterprise
Custom
- Custom features
- Scaling support
Prices in USD, checked Nov 5, 2026. Plans change often, so confirm on the Mida site.Official pricing
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Pros and cons
Pros
- Generous free plan of 100K tracked users
- Lightweight script with no flicker
- No developer needed for most tests
Cons
- Free plan allows only three live tests
- Growth plan price shown billed annually
- AI features limited by monthly credits
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Q&A
What is Mida?
Mida is an A/B testing and personalization platform for websites that marketers can run without developers. It uses a lightweight script to avoid flicker, and its MidaGX AI credits help create test variations, which suits CRO teams and agencies.
What counts as a monthly tracked user in Mida?
A tracked user is a visitor who enters one of your running A/B tests or sees one of your surveys.
How much does Mida cost?
Mida is freemium.
Is there a free version of Mida?
Yes. Mida has a free plan, and paid plans add more usage and features.
What are the main features of Mida?
Visual A/B testing, URL redirect tests, Feature flags, MidaGX AI credits, Revenue per visitor reports.
Who makes Mida?
Mida is made by Equals One Ventures Sdn. Bhd..
What are the best alternatives to Mida?
Popular alternatives include Wingify, Coframe, Webyn.