kitio.aiAdded Oct 28, 2026
MARA
Free trialAI review replies and guest feedback analysis for hotels
What is MARA?
MARA is reputation management software for hotels that drafts replies to guest reviews in each hotel's own voice and analyzes feedback for patterns. Hotel groups use it to reach full response rates without writing every reply by hand.
Reviews from different platforms land in a shared inbox, and MARA writes replies using a trained brand voice and Smart Snippets, a knowledge base of hotel facts. Teams can reply in several languages, set automation rules and use a Chrome extension to answer reviews on any site.
Review analytics, an AI research assistant and an Ask Reviews feature surface recurring issues by topic and property. Surveys, review widgets, PMS and ticketing integrations, an open API and MCP round it out, and an AI Visibility Tracker checks whether assistants like ChatGPT recommend your hotel.
Features
- AI review replies in your brand voice
- Shared review inbox
- Review analytics
- Ask Reviews Anything
- AI Visibility Tracker
- API and MCP
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Releases
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Organization
MARA Solutions
🇩🇪 Germany
Listed by kitio.ai · unverified owner
Pricing
- Pricing model
- Free trial
- Paid options from
- Not listed
- Free trial duration
- 14 days
MARA plans
Lite
€100/property/mo
- Per property
- AI review replies
- Shared review inbox
Core
€160/property/mo
- Per property
- 150 AI replies a month
- AI review analytics
Intelligence
€290/property/mo
- Per property
- 500 AI replies a month
- Unlimited API access
Prices in USD, checked Oct 29, 2026. Plans change often, so confirm on the MARA site.Official pricing
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Pros and cons
Pros
- Replies match each hotel's tone
- No per-seat pricing
- Two-week trial with 40 free replies
- Chrome extension for any review site
Cons
- Priced per property in euros
- AI replies are capped per plan
- Built only for hotels
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Q&A
What is MARA?
MARA is reputation management software for hotels that drafts replies to guest reviews in each hotel's own voice and analyzes feedback for patterns. Hotel groups use it to reach full response rates without writing every reply by hand.
How is MARA priced?
Pricing is per property per month, with a set number of AI replies included and extra replies billed at €0.30 each.
Can MARA reply in different languages?
Yes. You can choose which languages get native replies and which default to English.
How much does MARA cost?
MARA is free trial. There is a 14-day free trial.
Is there a free version of MARA?
No, but you can try it free for 14 days before paying.
What are the main features of MARA?
AI review replies in your brand voice, Shared review inbox, Review analytics, Ask Reviews Anything, AI Visibility Tracker, API and MCP.
Who makes MARA?
MARA is made by MARA Solutions.
What are the best alternatives to MARA?
Popular alternatives include Enso Connect, Docyt, AIPEX.