CleanSmart

CleanSmart cleans CRM and marketing data in one pass by merging duplicates, standardizing formats and filling missing values. It is aimed at RevOps, marketing ops and sales ops teams who work in HubSpot, Salesforce, Shopify, Mailchimp or Klaviyo.

Four passes run on each dataset. SmartMatch finds duplicates that exact matching misses, such as Bob Smith and Robert Smith at the same company. AutoFormat normalizes phone numbers, emails, names and addresses, SmartFill predicts missing values and flags low-confidence guesses, and LogicGuard points out outliers.

You review the suggested changes and approve the ones you trust, and a Clarity Score shows data quality before and after cleaning. The Starter plan works through CSV upload and export, while higher plans add native CRM connectors, Excel export and multi-source processing. Data is encrypted and isolated per customer.