Backtrack

Backtrack records the one-to-one meetings at hosted buyer events and turns them into AI notes, summaries and CRM-ready records. Event organizers use the results to prove sponsor ROI, and sponsors use them to follow up with more context.

Reports show which meetings led to next steps, follow-ups, booked calls or RFP interest, along with sentiment and friction drawn from the conversations. Organizers get internal reports and sponsor-level reports to support rebooking and upsell talks.

Options include meeting-room recording, schedule sync for hands-off notes on buyer-supplier meetings, and custom analysis such as sales rep and manager training reports. Notes export to a CRM or as CSV, and AI drafts follow-up emails.