kitio.aiWondershare Filmora vs Colourlab Ai
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Wondershare Filmora has the lower starting price: about $4 a month, against $17 for Colourlab Ai.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI smart cutout
- Auto captions
- Text and image to video
- AI music generator
- Noise removal
- Automatic shot balancing
- AI shot matching
- Reference-based looks
- Film emulation profiles
- Color management plug-ins
- Claude and MCP control
| Feature | Wondershare Filmora | Colourlab Ai |
|---|---|---|
| Best for | Desktop and mobile video editor with many built-in AI tools | AI color grading and shot matching for film and video editors |
| Category | Video | Video |
| Pricing model | Freemium | Free trial |
| Starting price | $49.99/yr | $49/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | Wondershare | Colourlab |
| Based in | China | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Wondershare Filmora has the lower starting price: about $4 a month, against $17 for Colourlab Ai.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Core editing tools
- Exports carry a watermark
Basic
$49.99/yr
- Annual plan, auto-renews
- 1,000 AI credits / month
- No watermark
Perpetual
$79.99 one-time
- One-time payment
- AI features paid by AI credits
3 plans
Colourlab Ai 4
$49/mo
- 14-day trial
- Includes Look Designer and Cine IS
- All Astra film profiles
- $799 perpetual option
Cine IS
$199/yr
- Three color management plug-ins
- Two activations
- $399 perpetual option
Look Designer 4
$299/yr
- Film profile authoring
- Two activations
- $399 perpetual option
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Wondershare Filmora
- Friendly for beginners
- Large effects library
- Many AI tools built in
- AI tools need extra credits
- Free exports are watermarked
Colourlab Ai
- Speeds up matching across many shots
- Perpetual license option available
- Free Astra Film app to start
- Subscription bundles most products
- Requires an Apple silicon Mac
- Filmlab Ai is licensed separately
- Aimed mostly at professional workflows
Which one should you choose?
Choose Wondershare Filmora if you want:
- Friendly for beginners
- Large effects library
- Many AI tools built in
Watch out: ai tools need extra credits.
Choose Colourlab Ai if you want:
- Speeds up matching across many shots
- Perpetual license option available
- Free Astra Film app to start
Watch out: requires an apple silicon mac.
Wondershare Filmora vs Colourlab Ai FAQ
What is the difference between Wondershare Filmora and Colourlab Ai?
Wondershare Filmora: Desktop and mobile video editor with many built-in AI tools. Colourlab Ai: AI color grading and shot matching for film and video editors. Both are video tools.
Is Wondershare Filmora or Colourlab Ai cheaper?
Wondershare Filmora has the lower starting price: about $4 a month, against $17 for Colourlab Ai.
Do Wondershare Filmora and Colourlab Ai have free plans?
Wondershare Filmora: Yes. Colourlab Ai: No, 14-day trial.
Who makes Wondershare Filmora?
Wondershare Filmora is made by Wondershare, based in China.
Who makes Colourlab Ai?
Colourlab Ai is made by Colourlab.
Which should I choose, Wondershare Filmora or Colourlab Ai?
Choose Wondershare Filmora if you value friendly for beginners and large effects library. Choose Colourlab Ai if you value speeds up matching across many shots and perpetual license option available.