kitio.aiTurnitin vs Originality.ai
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Turnitin starts at See pricing page and Originality.ai starts at $14.95/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Similarity Report
- AI writing indicator
- LMS integrations
- Feedback Studio
- Draft process insights
- AI detector
- Plagiarism checker
- Fact checker
- Site-wide scans
- Shareable reports
| Feature | Turnitin | Originality.ai |
|---|---|---|
| Best for | Plagiarism and AI writing detection used by schools and universities | AI detection, plagiarism and fact checking for web publishers |
| Category | Writing | Writing |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | $14.95/mo |
| Free plan | No | Yes |
| Made by | Turnitin | Originality.ai |
| Based in | United States | Canada |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Turnitin starts at See pricing page and Originality.ai starts at $14.95/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- 100 credits one time (10K words)
- AI Checker
- 1 credit = 100 words
Pro
$14.95/mo
- 2,000 credits (200K words) per month
- Deep Scan and Bulk Scan
- 30-day scan history
- Extra seats $9.95/mo
Enterprise
$179/mo
- 15K credits (1.5M words) per month
- API access
- 1-year scan history
- Priority support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Turnitin
- Very large comparison database
- Built into most LMSs
- Trusted by institutions
- Not available to individuals
- AI scores can be contested
- Pricing only through institutions
Originality.ai
- Built for content teams
- Combines several checks in one scan
- Pay-as-you-go option
- Strict detector can flag edited human text
- Credits add up on large sites
Which one should you choose?
Choose Turnitin if you want:
- Very large comparison database
- Built into most LMSs
- Trusted by institutions
Watch out: not available to individuals.
Choose Originality.ai if you want:
- Built for content teams
- Combines several checks in one scan
- Pay-as-you-go option
Watch out: strict detector can flag edited human text.
Turnitin vs Originality.ai FAQ
What is the difference between Turnitin and Originality.ai?
Turnitin: Plagiarism and AI writing detection used by schools and universities. Originality.ai: AI detection, plagiarism and fact checking for web publishers. Both are writing tools.
Is Turnitin or Originality.ai cheaper?
Turnitin starts at See pricing page and Originality.ai starts at $14.95/mo. Check both pricing pages for current plans.
Do Turnitin and Originality.ai have free plans?
Turnitin: No. Originality.ai: Yes.
Who makes Turnitin?
Turnitin is made by Turnitin, based in United States.
Who makes Originality.ai?
Originality.ai is made by Originality.ai, based in Canada.
Which should I choose, Turnitin or Originality.ai?
Choose Turnitin if you value very large comparison database and built into most lmss. Choose Originality.ai if you value built for content teams and combines several checks in one scan.