kitio.aiTrustmary vs Optimly
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Trustmary starts at See pricing page and Optimly starts at $500/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Automated review collection
- AI visibility report
- Review widgets for websites
- Customer feedback insights
- HubSpot and Pipedrive integrations
- Public Brand Index
- Free BrandVault
- AI answer testing
- Competitive intelligence
- Developer access
| Feature | Trustmary | Optimly |
|---|---|---|
| Best for | Review collection that helps your business get mentioned in AI search | Brand Index that shapes how AI agents describe your company |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | See pricing page | $500/mo |
| Free plan | Yes | Yes |
| Made by | Trustmary | OptimlyAI, Inc. |
| Based in | Finland | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Trustmary starts at See pricing page and Optimly starts at $500/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
BrandVault
Free
- Claim your brand record
- Update brand information
- Test AI descriptions
Agencies and enterprise
$500/mo
- Starting price
- Custom measurement and reports
- Competitive intelligence
- Strategic advisory
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Trustmary
- Free AI visibility check
- Collects and displays reviews in one tool
- GDPR-compliant, EU-based
- Plan prices not shown upfront
- AI visibility gains are hard to verify
- Best for businesses with steady customer volume
Optimly
- Free to claim your brand record
- Shows how AI describes your business
- Feeds agents structured brand facts
- Paid tier starts at $500 a month
- Still in beta
- Value depends on agents using the index
Which one should you choose?
Choose Trustmary if you want:
- Free AI visibility check
- Collects and displays reviews in one tool
- GDPR-compliant, EU-based
Watch out: plan prices not shown upfront.
Choose Optimly if you want:
- Free to claim your brand record
- Shows how AI describes your business
- Feeds agents structured brand facts
Watch out: paid tier starts at $500 a month.
Trustmary vs Optimly FAQ
What is the difference between Trustmary and Optimly?
Trustmary: Review collection that helps your business get mentioned in AI search. Optimly: Brand Index that shapes how AI agents describe your company. Both are marketing tools.
Is Trustmary or Optimly cheaper?
Trustmary starts at See pricing page and Optimly starts at $500/mo. Check both pricing pages for current plans.
Do Trustmary and Optimly have free plans?
Trustmary: Yes. Optimly: Yes.
Who makes Trustmary?
Trustmary is made by Trustmary, based in Finland.
Who makes Optimly?
Optimly is made by OptimlyAI, Inc..
Which should I choose, Trustmary or Optimly?
Choose Trustmary if you value free ai visibility check and collects and displays reviews in one tool. Choose Optimly if you value free to claim your brand record and shows how ai describes your business.