kitio.aiTestim vs Applitools
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Testim starts at See pricing page and Applitools starts at $667/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Smart locators
- Testim Copilot
- Self-healing tests
- Salesforce edition
- CI integrations
- Visual AI checks
- Autonomous test creation
- Ultrafast Grid
- Framework SDKs
- PDF and API testing
| Feature | Testim | Applitools |
|---|---|---|
| Best for | Tricentis AI test automation with self-healing locators | Visual AI testing and autonomous end-to-end test platform |
| Category | Coding | Coding |
| Pricing model | Free trial | Free trial |
| Starting price | See pricing page | $667/mo |
| Free plan | No, trial available | No, trial available |
| Made by | Tricentis | Applitools |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Testim starts at See pricing page and Applitools starts at $667/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Testim
- Stable tests on changing UIs
- Codeless with code option
- Strong Salesforce support
- Enterprise-focused pricing
- Lives inside Tricentis portfolio
Applitools
- Accurate visual comparisons
- Works with existing frameworks
- Cross-browser at scale
- Expensive entry plan
- Unit pricing is hard to forecast
Which one should you choose?
Choose Testim if you want:
- Stable tests on changing UIs
- Codeless with code option
- Strong Salesforce support
Watch out: enterprise-focused pricing.
Choose Applitools if you want:
- Accurate visual comparisons
- Works with existing frameworks
- Cross-browser at scale
Watch out: expensive entry plan.
Testim vs Applitools FAQ
What is the difference between Testim and Applitools?
Testim: Tricentis AI test automation with self-healing locators. Applitools: Visual AI testing and autonomous end-to-end test platform. Both are coding tools.
Is Testim or Applitools cheaper?
Testim starts at See pricing page and Applitools starts at $667/mo. Check both pricing pages for current plans.
Do Testim and Applitools have free plans?
Testim: No, trial available. Applitools: No, trial available.
Who makes Testim?
Testim is made by Tricentis, based in United States.
Who makes Applitools?
Applitools is made by Applitools, based in United States.
Which should I choose, Testim or Applitools?
Choose Testim if you value stable tests on changing uis and codeless with code option. Choose Applitools if you value accurate visual comparisons and works with existing frameworks.