kitio.aiSynthesys vs Waymark
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Synthesys has the lower starting price: about $29 a month, against $399 for Waymark.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Prompt-to-video agent
- UGC and product ads
- AI avatars and voices
- AI dubbing
- Ads recreated from a URL
- Scheduled autopilot videos
- Instant branding from a website
- AI scriptwriting
- AI voiceovers
- Translation and variations
- White-label platform
| Feature | Synthesys | Waymark |
|---|---|---|
| Best for | AI video agent that makes ads, UGC and commercials from a prompt | AI video ad creator for media sales teams and local advertisers |
| Category | Video | Video |
| Pricing model | Paid | Free trial |
| Starting price | $29/mo | $399/mo |
| Free plan | No | No, 7-day trial |
| Made by | Synthesys | Waymark |
| Based in | – | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Synthesys has the lower starting price: about $29 a month, against $399 for Waymark.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
$29/mo
- 3,500 credits per month
- 1 autopilot worker
- 1 seat
Pro
$59/mo
- 8,000 credits per month
- 3 autopilot workers
- 2 seats
Agency
$119/mo
- 17,000 credits per month
- 10 autopilot workers
- 3 seats
Max
$199/mo
- From 30,000 credits per month
- 5 to 15 seats
- Dedicated account manager
3 plans
Starter
$399/mo
- 1 user seat
- 2 final video downloads a month
- AI scriptwriting
- Unlimited brand profiles
Team
From $1,125/mo, annual
- Multiple user seats
- Custom download volume
- Collaboration and onboarding
Enterprise
Contact sales
- Unlimited seats
- CRM automations
- White labeling
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Synthesys
- Many ad formats from one brief
- Commercial rights on every plan
- Scheduled video production
- No free plan shown
- Starter credits cover about 8 UGC ads
- Single seat on Starter
Waymark
- Brand assets pulled in automatically
- Fast turnaround on spec ads
- White labeling on Enterprise
- Expensive for small businesses
- Starter allows only two downloads a month
- Team plan requires an annual contract
Which one should you choose?
Choose Synthesys if you want:
- Many ad formats from one brief
- Commercial rights on every plan
- Scheduled video production
Watch out: no free plan shown.
Choose Waymark if you want:
- Brand assets pulled in automatically
- Fast turnaround on spec ads
- White labeling on Enterprise
Watch out: expensive for small businesses.
Synthesys vs Waymark FAQ
What is the difference between Synthesys and Waymark?
Synthesys: AI video agent that makes ads, UGC and commercials from a prompt. Waymark: AI video ad creator for media sales teams and local advertisers. Both are video tools.
Is Synthesys or Waymark cheaper?
Synthesys has the lower starting price: about $29 a month, against $399 for Waymark.
Do Synthesys and Waymark have free plans?
Synthesys: No. Waymark: No, 7-day trial.
Who makes Synthesys?
Synthesys is made by Synthesys.
Who makes Waymark?
Waymark is made by Waymark, based in United States.
Which should I choose, Synthesys or Waymark?
Choose Synthesys if you value many ad formats from one brief and commercial rights on every plan. Choose Waymark if you value brand assets pulled in automatically and fast turnaround on spec ads.