kitio.aiSturppy vs StartNew
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Sturppy starts at See pricing page and StartNew starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Financial model templates
- Investor sharing links
- CSV export
- Live data sync
- AI CFO chat
- Month-end reporting
- Customer persona generator
- Value proposition builder
- Business plan sections
- Financial projections
- Startup idea testing
| Feature | Sturppy | StartNew |
|---|---|---|
| Best for | Financial modeling for startups with an AI virtual CFO | AI generators for marketing strategy, business plans and ideas |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Free trial | Freemium |
| Starting price | See pricing page | See pricing page |
| Free plan | No, trial available | Yes |
| Made by | Sturppy | StartNew |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Sturppy starts at See pricing page and StartNew starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Sturppy
- No finance or Excel expertise needed
- Share models read-only with investors
- Syncs live data in Plus
- Prices not shown on the homepage
- AI features are part of the separate Plus product
- Aimed at startups more than large firms
StartNew
- Covers strategy and planning together
- Organized by industry
- Structured, step-by-step tools
- Plan prices are not shown clearly
- Outputs need fact-checking
- Generic for complex businesses
Which one should you choose?
Choose Sturppy if you want:
- No finance or Excel expertise needed
- Share models read-only with investors
- Syncs live data in Plus
Watch out: prices not shown on the homepage.
Choose StartNew if you want:
- Covers strategy and planning together
- Organized by industry
- Structured, step-by-step tools
Watch out: plan prices are not shown clearly.
Sturppy vs StartNew FAQ
What is the difference between Sturppy and StartNew?
Sturppy: Financial modeling for startups with an AI virtual CFO. StartNew: AI generators for marketing strategy, business plans and ideas. Both are legal, finance & hr tools.
Is Sturppy or StartNew cheaper?
Sturppy starts at See pricing page and StartNew starts at See pricing page. Check both pricing pages for current plans.
Do Sturppy and StartNew have free plans?
Sturppy: No, trial available. StartNew: Yes.
Who makes Sturppy?
Sturppy is made by Sturppy.
Who makes StartNew?
StartNew is made by StartNew.
Which should I choose, Sturppy or StartNew?
Choose Sturppy if you value no finance or excel expertise needed and share models read-only with investors. Choose StartNew if you value covers strategy and planning together and organized by industry.