SofaBrain vs IACrea
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. IACrea has the lower starting price: about $27 a month, against $59 for SofaBrain.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Listing videos from photos
- Virtual staging
- Day to dusk and sky edits
- Listing copy
- Branded listing pages with leads
- AI virtual staging
- Photo enhancement
- Photos to listing video
- 2D floor plans from iPhone scans
- Social post scheduling
- Meta ad campaigns
| Feature | SofaBrain | IACrea |
|---|---|---|
| Best for | Listing videos, virtual staging and photo edits for realtors | AI virtual staging and listing marketing for real estate agents |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Freemium | Free trial |
| Starting price | $49 one-time | $27.23/mo |
| Free plan | Yes | No, trial available |
| Made by | SofaBrain | IACrea |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
IACrea has the lower starting price: about $27 a month, against $59 for SofaBrain.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
One listing
$49 one-time
- 50 credits
- A listing video and 20 photo edits
- Credits last 12 months
Studio
$59/mo
- 100 credits a month
- Brand kit on every video
- MLS version and listing page
Pro
$129/mo
- 250 credits a month
- Up to 3 brand kits
- Listing moments and launch packs
Business
$299/mo
- For brokerages and media teams
- Highest monthly credits
2 plans
Solo
$27.23/mo
- 1 user, excl. tax
- 30 enhanced photos with the app
- Video editor and post scheduling
Agency
$70.79/mo
- 3 users, excl. tax
- 40 enhanced photos per user
- Assigned or shared credits
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
SofaBrain
- Pay per listing without a subscription
- Video, staging and copy in one tool
- Free preview before paying
- Credits are spent per video and edit
- Plans start at $59 a month
- Aimed at real estate only
IACrea
- Covers photos, video, plans and posting
- Phone app for capturing listings
- Credits roll over between months
- Free account, no credit card needed
- Extra credits cost on top of the plan
- Floor plan scanning needs a Pro iPhone
- Only four social networks supported
Which one should you choose?
Choose SofaBrain if you want:
- Pay per listing without a subscription
- Video, staging and copy in one tool
- Free preview before paying
Watch out: credits are spent per video and edit.
Choose IACrea if you want:
- Covers photos, video, plans and posting
- Phone app for capturing listings
- Credits roll over between months
Watch out: extra credits cost on top of the plan.
SofaBrain vs IACrea FAQ
What is the difference between SofaBrain and IACrea?
SofaBrain: Listing videos, virtual staging and photo edits for realtors. IACrea: AI virtual staging and listing marketing for real estate agents. Both are legal, finance & hr tools.
Is SofaBrain or IACrea cheaper?
IACrea has the lower starting price: about $27 a month, against $59 for SofaBrain.
Do SofaBrain and IACrea have free plans?
SofaBrain: Yes. IACrea: No, trial available.
Who makes SofaBrain?
SofaBrain is made by SofaBrain.
Who makes IACrea?
IACrea is made by IACrea.
Which should I choose, SofaBrain or IACrea?
Choose SofaBrain if you value pay per listing without a subscription and video, staging and copy in one tool. Choose IACrea if you value covers photos, video, plans and posting and phone app for capturing listings.