kitio.aiShufti vs Facia
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Shufti starts at See pricing page and Facia starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Document verification
- Facial biometrics and liveness
- Deepfake detection
- AML screening
- Know Your Business checks
- Age and address verification
- Liveness detection
- Deepfake detection
- Face match and face search
- Age estimation
- Document verification
- Meeting deepfake detection
| Feature | Shufti | Facia |
|---|---|---|
| Best for | AI identity verification, KYC and AML screening for regulated businesses | Liveness, deepfake detection and face matching for identity checks |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Freemium | Free trial |
| Starting price | See pricing page | See pricing page |
| Free plan | Yes | No, trial available |
| Made by | Shufti | Facia |
| Based in | United Kingdom | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Both offer: Deepfake detection, Document verification.
Pricing compared
Shufti starts at See pricing page and Facia starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Free Forever
Free
- Up to 10 verifications a month
- Document verification
- Facial biometrics
Essentials
From $1.5 / verification
- Everything in Free Forever
- AML screening add-on
- Know Your Business add-on
- Age and address checks
2 plans
Pay per check
From $0.10 / check
- Under 1,000 checks a month
- Deepfake check $0.40
- 10 free credits to start
Enterprise
Custom
- Over 1,000 checks a month
- Higher rate limits
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Shufti
- Free tier for testing
- Broad country and language coverage
- Certified liveness detection
- Per-verification costs add up at scale
- Add-ons priced separately
- Compliance setup needs expert input
Facia
- Clear per-check pricing
- Free credits to test
- On-premises option
- Rate limits on the self-serve tier
- Costs add up at high volume
- Biometric data raises compliance work
Which one should you choose?
Choose Shufti if you want:
- Free tier for testing
- Broad country and language coverage
- Certified liveness detection
Watch out: per-verification costs add up at scale.
Choose Facia if you want:
- Clear per-check pricing
- Free credits to test
- On-premises option
Watch out: rate limits on the self-serve tier.
Shufti vs Facia FAQ
What is the difference between Shufti and Facia?
Shufti: AI identity verification, KYC and AML screening for regulated businesses. Facia: Liveness, deepfake detection and face matching for identity checks. Both are legal, finance & hr tools.
Is Shufti or Facia cheaper?
Shufti starts at See pricing page and Facia starts at See pricing page. Check both pricing pages for current plans.
Do Shufti and Facia have free plans?
Shufti: Yes. Facia: No, trial available.
Who makes Shufti?
Shufti is made by Shufti, based in United Kingdom.
Who makes Facia?
Facia is made by Facia.
Which should I choose, Shufti or Facia?
Choose Shufti if you value free tier for testing and broad country and language coverage. Choose Facia if you value clear per-check pricing and free credits to test.