Search Atlas vs SOCi
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Search Atlas starts at $99/mo and SOCi starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- OTTO SEO agent
- Site audit
- Keyword and backlink research
- Local SEO tools
- White-label reports
- Local search agent
- Social content agent
- Review response agent
- Local pages
- Surveys
- Ads and boosts
| Feature | Search Atlas | SOCi |
|---|---|---|
| Best for | SEO suite with OTTO, an agent that applies fixes to your site | AI agents for local search, social posts and reviews across locations |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Paid |
| Starting price | $99/mo | See pricing page |
| Free plan | No, 7-day trial | No |
| Made by | Search Atlas | SOCi |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Search Atlas starts at $99/mo and SOCi starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
$99/mo
- 1 project, 1 seat
- Atlas Agent and OTTO SEO
- Content Genius and AI content suite
Growth
$199/mo
- AI visibility: ChatGPT, Gemini, AI Mode
- Meta and Google Ad Studio
Pro
$399/mo
- 6 AI platforms tracked
- White-label dashboards and reports
Agency
From $999/mo
- Client portals and branded dashboards
- Unlimited keyword tracking
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Search Atlas
- Automates many technical fixes
- Large feature set for the price
- White-label options
- Interface can feel crowded
- Automatic changes need review
SOCi
- Covers reviews, social and listings together
- No per-user fees
- Agents bundle by location count
- Quote-only pricing
- Built for multi-location enterprises
- Some skills have usage limits
Which one should you choose?
Choose Search Atlas if you want:
- Automates many technical fixes
- Large feature set for the price
- White-label options
Watch out: interface can feel crowded.
Choose SOCi if you want:
- Covers reviews, social and listings together
- No per-user fees
- Agents bundle by location count
Watch out: quote-only pricing.
Search Atlas vs SOCi FAQ
What is the difference between Search Atlas and SOCi?
Search Atlas: SEO suite with OTTO, an agent that applies fixes to your site. SOCi: AI agents for local search, social posts and reviews across locations. Both are marketing tools.
Is Search Atlas or SOCi cheaper?
Search Atlas starts at $99/mo and SOCi starts at See pricing page. Check both pricing pages for current plans.
Do Search Atlas and SOCi have free plans?
Search Atlas: No, 7-day trial. SOCi: No.
Who makes Search Atlas?
Search Atlas is made by Search Atlas, based in United States.
Who makes SOCi?
SOCi is made by SOCi, based in United States.
Which should I choose, Search Atlas or SOCi?
Choose Search Atlas if you value automates many technical fixes and large feature set for the price. Choose SOCi if you value covers reviews, social and listings together and no per-user fees.