kitio.aiRubii vs Luzia
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Rubii starts at $10.99/mo and Luzia starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Long-term character memory
- Editable memory notes
- Custom character creation
- AI image generation
- Web and mobile apps
- Chat, writing and translation
- Image generation
- Photo and PDF questions
- Web search
- Custom AI characters
- Luzia+ reasoning mode
| Feature | Rubii | Luzia |
|---|---|---|
| Best for | AI character chat for long, story-driven roleplay with memory | Free AI assistant in an app and on WhatsApp |
| Category | Chat assistants | Chat assistants |
| Pricing model | Freemium | Freemium |
| Starting price | $10.99/mo | See pricing page |
| Free plan | Yes | Yes |
| Made by | Rubii | Luzia |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Rubii starts at $10.99/mo and Luzia starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Character chat to start
- Web, iPhone and Android
Plus
$10.99/mo
- 800 Rubies per month
- About 1,600 messages or 400 images
Pro
$19.99/mo
- 3,000 Rubies per month
- About 6,000 messages or 1,500 images
Ultra
$39.99/mo
- 6,600 Rubies per month
- About 13,000 messages or 3,300 images
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Rubii
- Characters remember past chats
- You can edit what they remember
- Free to start on web and mobile
- Messages and images use paid Rubies
- Long replies can be slow to read
- Mainly for entertainment use
Luzia
- Free to use
- Available on WhatsApp
- Handles images, audio and PDFs
- Advanced features need Luzia+
- Luzia+ price is not shown on the homepage
- Fewer power features than top assistants
Which one should you choose?
Choose Rubii if you want:
- Characters remember past chats
- You can edit what they remember
- Free to start on web and mobile
Watch out: messages and images use paid rubies.
Choose Luzia if you want:
- Free to use
- Available on WhatsApp
- Handles images, audio and PDFs
Watch out: advanced features need luzia+.
Rubii vs Luzia FAQ
What is the difference between Rubii and Luzia?
Rubii: AI character chat for long, story-driven roleplay with memory. Luzia: Free AI assistant in an app and on WhatsApp. Both are chat assistants tools.
Is Rubii or Luzia cheaper?
Rubii starts at $10.99/mo and Luzia starts at See pricing page. Check both pricing pages for current plans.
Do Rubii and Luzia have free plans?
Rubii: Yes. Luzia: Yes.
Who makes Rubii?
Rubii is made by Rubii.
Who makes Luzia?
Luzia is made by Luzia.
Which should I choose, Rubii or Luzia?
Choose Rubii if you value characters remember past chats and you can edit what they remember. Choose Luzia if you value free to use and available on whatsapp.