kitio.aiRovo vs Squad AI
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Rovo starts at See pricing page and Squad AI starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Enterprise search
- AI chat
- Custom agents
- Third-party connectors
- Permission-aware results
- AI insights from your data
- Roadmap building
- Prebuilt and custom agents
- Customer feedback analysis
- Integrations
| Feature | Rovo | Squad AI |
|---|---|---|
| Best for | Atlassian's AI search, chat and agents across Jira, Confluence and more | AI product manager for discovery, strategy and roadmaps |
| Category | Productivity | Productivity |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | Atlassian | Basilisk Labs |
| Based in | Australia | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Rovo starts at See pricing page and Squad AI starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Rovo
- Deep Jira and Confluence integration
- Respects existing permissions
- No-code agent builder
- Most useful for Atlassian customers
- Connector coverage varies
Squad AI
- Custom agents with triggers and tool use
- Covers discovery through roadmap
- Workspaces for teams
- Prices not shown in the captured text
- Pro tier is the entry for most features
- Request-demo onboarding
Which one should you choose?
Choose Rovo if you want:
- Deep Jira and Confluence integration
- Respects existing permissions
- No-code agent builder
Watch out: most useful for atlassian customers.
Choose Squad AI if you want:
- Custom agents with triggers and tool use
- Covers discovery through roadmap
- Workspaces for teams
Watch out: prices not shown in the captured text.
Rovo vs Squad AI FAQ
What is the difference between Rovo and Squad AI?
Rovo: Atlassian's AI search, chat and agents across Jira, Confluence and more. Squad AI: AI product manager for discovery, strategy and roadmaps. Both are productivity tools.
Is Rovo or Squad AI cheaper?
Rovo starts at See pricing page and Squad AI starts at See pricing page. Check both pricing pages for current plans.
Do Rovo and Squad AI have free plans?
Rovo: No. Squad AI: No.
Who makes Rovo?
Rovo is made by Atlassian, based in Australia.
Who makes Squad AI?
Squad AI is made by Basilisk Labs, based in United Kingdom.
Which should I choose, Rovo or Squad AI?
Choose Rovo if you value deep jira and confluence integration and respects existing permissions. Choose Squad AI if you value custom agents with triggers and tool use and covers discovery through roadmap.