Profound vs Peek
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Profound starts at See pricing page and Peek starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI answer tracking
- Citation source analysis
- Share of voice reports
- AI crawler analytics
- Aim marketing agent
- AI search visibility tracking
- Competitive scoring by amenity
- Listing data fixes
- Renter conversion tools
- 3D marketing
| Feature | Profound | Peek |
|---|---|---|
| Best for | Enterprise platform for tracking brand visibility in AI answers | Gets apartment listings found in AI search and speeds up leasing |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No, 7-day trial | No |
| Made by | Profound | Peek |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Profound starts at See pricing page and Peek starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Profound
- Covers all major AI assistants
- Detailed citation data
- Strong enterprise features
- No self-serve paid plans for brands
- Costly for small teams
Peek
- Built specifically for multifamily
- Covers ChatGPT, Gemini, Claude and Perplexity
- Free visibility report
- No public pricing
- Only for rental property operators
- AI search results are hard to control fully
Which one should you choose?
Choose Profound if you want:
- Covers all major AI assistants
- Detailed citation data
- Strong enterprise features
Watch out: no self-serve paid plans for brands.
Choose Peek if you want:
- Built specifically for multifamily
- Covers ChatGPT, Gemini, Claude and Perplexity
- Free visibility report
Watch out: no public pricing.
Profound vs Peek FAQ
What is the difference between Profound and Peek?
Profound: Enterprise platform for tracking brand visibility in AI answers. Peek: Gets apartment listings found in AI search and speeds up leasing. Both are marketing tools.
Is Profound or Peek cheaper?
Profound starts at See pricing page and Peek starts at See pricing page. Check both pricing pages for current plans.
Do Profound and Peek have free plans?
Profound: No, 7-day trial. Peek: No.
Who makes Profound?
Profound is made by Profound, based in United States.
Who makes Peek?
Peek is made by Peek, based in United States.
Which should I choose, Profound or Peek?
Choose Profound if you value covers all major ai assistants and detailed citation data. Choose Peek if you value built specifically for multifamily and covers chatgpt, gemini, claude and perplexity.