kitio.aiParse.ly vs Import.io
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Parse.ly starts at See pricing page and Import.io starts at $11/mo. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Real-time content dashboard
- AI Insights in plain English
- Live headline testing
- Content recommendation API
- Raw data pipeline
- Conversion tracking
- AI and point-and-click extractors
- Scheduled data delivery
- Web Scraper MCP for agents
- Managed data service
- Pricing intelligence
| Feature | Parse.ly | Import.io |
|---|---|---|
| Best for | Content analytics for newsrooms and marketers, with AI insights | Web data extraction platform with AI extractors and an MCP server |
| Category | Data & analytics | Data & analytics |
| Pricing model | Paid | Free trial |
| Starting price | See pricing page | $11/mo |
| Free plan | No | No, 30-day trial |
| Made by | Automattic | Import.io |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Parse.ly starts at See pricing page and Import.io starts at $11/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
6 plans
Free Trial
Free
- 30 days
- 5,000 successful queries
- No card required
Starter
$11/mo
- 5,000 queries a month
- Up to 5 extractors
- API access with limits
Standard
$199/mo billed yearly
- 50,000 queries a month
- Unlimited extractors
- Webhook delivery
Professional
$499/mo
- 200,000 queries a month
- Full API and webhooks
- S3 and SFTP delivery
Advanced
$699/mo billed yearly
- 500,000 queries a month
- Residential proxies
- Team management
Web Scraper MCP
$0.0002 / call
- 10,000 free calls
- Monthly spend cap
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Parse.ly
- Built for editorial teams, not just analysts
- Ask audience questions in plain English
- Data reachable from AI assistants via MCP
- No public pricing
- Requires a sales demo to start
- Aimed at publishers, not small blogs
Import.io
- Billing only counts successful queries
- MCP server for AI agents
- Managed option if you lack engineers
- Big jump from Starter to Standard
- Starter allows only 5 extractors
- Residential proxies only on Advanced
Which one should you choose?
Choose Parse.ly if you want:
- Built for editorial teams, not just analysts
- Ask audience questions in plain English
- Data reachable from AI assistants via MCP
Watch out: no public pricing.
Choose Import.io if you want:
- Billing only counts successful queries
- MCP server for AI agents
- Managed option if you lack engineers
Watch out: big jump from starter to standard.
Parse.ly vs Import.io FAQ
What is the difference between Parse.ly and Import.io?
Parse.ly: Content analytics for newsrooms and marketers, with AI insights. Import.io: Web data extraction platform with AI extractors and an MCP server. Both are data & analytics tools.
Is Parse.ly or Import.io cheaper?
Parse.ly starts at See pricing page and Import.io starts at $11/mo. Check both pricing pages for current plans.
Do Parse.ly and Import.io have free plans?
Parse.ly: No. Import.io: No, 30-day trial.
Who makes Parse.ly?
Parse.ly is made by Automattic, based in United States.
Who makes Import.io?
Import.io is made by Import.io.
Which should I choose, Parse.ly or Import.io?
Choose Parse.ly if you value built for editorial teams, not just analysts and ask audience questions in plain english. Choose Import.io if you value billing only counts successful queries and mcp server for ai agents.