kitio.aiLuma AI vs Shuffll Engage
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Luma AI starts at $30/mo and Shuffll Engage starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Ray3.2 video model
- Keyframe control
- HDR output
- Creative agents
- Luma API
- AI story and script creation
- Per-person video variants
- Voice, visuals and actor personalization
- API and MCP access
- Campaign automation
| Feature | Luma AI | Shuffll Engage |
|---|---|---|
| Best for | Ray video model and creative agents for video and image work | Personalized video campaigns generated with AI at scale |
| Category | Video | Video |
| Pricing model | Free trial | Paid |
| Starting price | $30/mo | See pricing page |
| Free plan | No, trial available | No |
| Made by | Luma AI | Shuffll |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Luma AI starts at $30/mo and Shuffll Engage starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Plus
$30/mo
- 10,000 credits / month
- Luma and third-party models
- Commercial use
- Guest collaborator editing
Pro
$90/mo
- 40,000 credits / month
- 4x usage with Luma Agents
Ultra
$300/mo
- 150,000 credits / month
- 15x usage with Luma Agents
Team
Contact sales
- Team management and sharing
- Shared team credits
- Usage analytics and SSO
Enterprise
Contact sales
- Enterprise commitments
- Custom fine-tuning
- Dedicated training
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Luma AI
- Smooth, realistic camera motion
- HDR and EXR export options
- Several models in one credit pool
- No permanent free plan
- Pricing has changed often
Shuffll Engage
- Personalizes more than just a name
- API and MCP for workflow integration
- Built for lifecycle campaigns
- Pricing is not published
- Demo needed to get started
- Geared to marketing teams, not individuals
Which one should you choose?
Choose Luma AI if you want:
- Smooth, realistic camera motion
- HDR and EXR export options
- Several models in one credit pool
Watch out: no permanent free plan.
Choose Shuffll Engage if you want:
- Personalizes more than just a name
- API and MCP for workflow integration
- Built for lifecycle campaigns
Watch out: pricing is not published.
Luma AI vs Shuffll Engage FAQ
What is the difference between Luma AI and Shuffll Engage?
Luma AI: Ray video model and creative agents for video and image work. Shuffll Engage: Personalized video campaigns generated with AI at scale. Both are video tools.
Is Luma AI or Shuffll Engage cheaper?
Luma AI starts at $30/mo and Shuffll Engage starts at See pricing page. Check both pricing pages for current plans.
Do Luma AI and Shuffll Engage have free plans?
Luma AI: No, trial available. Shuffll Engage: No.
Who makes Luma AI?
Luma AI is made by Luma AI, based in United States.
Who makes Shuffll Engage?
Shuffll Engage is made by Shuffll.
Which should I choose, Luma AI or Shuffll Engage?
Choose Luma AI if you value smooth, realistic camera motion and hdr and exr export options. Choose Shuffll Engage if you value personalizes more than just a name and api and mcp for workflow integration.