Loova vs Aura AI
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Loova starts at $15/mo and Aura AI starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Many video and image models
- Prompt-based video editing
- Talking photo and character swap
- UGC ad maker
- Infinite canvas
- 20+ video and image models
- Chat-based Aura Agent
- Talking avatars
- Viral effect templates
- Video extension
- Web, iOS and Android
| Feature | Loova | Aura AI |
|---|---|---|
| Best for | AI studio for video and images using Kling, Seedance, Veo and other models | One app for 20+ AI video and image models, driven by a chat agent |
| Category | Video | Video |
| Pricing model | Freemium | Freemium |
| Starting price | $15/mo | See pricing page |
| Free plan | Yes | Yes |
| Made by | Loova | Aura AI |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Pricing compared
Loova starts at $15/mo and Aura AI starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Lite
$15/mo
- 300 credits per month
- Basic image and video models
Pro
$49/mo
- 1,200 credits per month
- All models
- AI agent access
Max
$99/mo
- 3,000 credits per month
- Higher concurrency
Ultimate
$229/mo
- 8,000 credits per month
- Highest concurrency
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Loova
- Many leading models in one place
- Ad-focused templates
- Free generations to try
- Credits go quickly on video models
- Lite plan limited to basic models
- Big discounts only on annual billing
Aura AI
- Many leading models in one place
- No watermarks on output
- Works on web and mobile
- Pricing not shown in the evidence
- Third-party models can change availability
- Credits likely drain fast on video models
Which one should you choose?
Choose Loova if you want:
- Many leading models in one place
- Ad-focused templates
- Free generations to try
Watch out: credits go quickly on video models.
Choose Aura AI if you want:
- Many leading models in one place
- No watermarks on output
- Works on web and mobile
Watch out: pricing not shown in the evidence.
Loova vs Aura AI FAQ
What is the difference between Loova and Aura AI?
Loova: AI studio for video and images using Kling, Seedance, Veo and other models. Aura AI: One app for 20+ AI video and image models, driven by a chat agent. Both are video tools.
Is Loova or Aura AI cheaper?
Loova starts at $15/mo and Aura AI starts at See pricing page. Check both pricing pages for current plans.
Do Loova and Aura AI have free plans?
Loova: Yes. Aura AI: Yes.
Who makes Loova?
Loova is made by Loova.
Who makes Aura AI?
Aura AI is made by Aura AI.
Which should I choose, Loova or Aura AI?
Choose Loova if you value many leading models in one place and ad-focused templates. Choose Aura AI if you value many leading models in one place and no watermarks on output.