kitio.aiLoom vs HITAI
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Loom starts at $18/mo and HITAI starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Screen and camera recording
- AI titles and summaries
- Auto chapters
- Filler word removal
- Video to doc
- Strike detection
- Broadcast-ready overlays
- Force estimation
- Round summaries
- Replay analyzer
| Feature | Loom | HITAI |
|---|---|---|
| Best for | Screen recording for async work, with AI titles and summaries | Live fight analytics and overlays from a single camera |
| Category | Video | Video |
| Pricing model | Freemium | Paid |
| Starting price | $18/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Atlassian | HITAI |
| Based in | Australia | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Loom starts at $18/mo and HITAI starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
Free
- 25 videos
- 5-minute screen recordings
- Transcriptions in 50+ languages
Business
$18/mo
- Per user
- Unlimited videos and recording time
- Remove Loom branding
Business + AI
$24/mo
- Per user
- Auto video enhancement
- Advanced editing
- 14-day free trial
Enterprise
Contact sales
- SSO and SCIM
- Salesforce integration
- 99.95% uptime SLA
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Loom
- Instant sharing by link
- Useful AI summaries
- Integrates with Atlassian tools
- AI features cost extra
- Free plan limits video length
HITAI
- Works from one camera with no wearables
- Overlays ready for broadcast
- Tags every strike in replays
- No public pricing; demo required
- Niche focus on combat sports
- Accuracy figures come from the vendor
Which one should you choose?
Choose Loom if you want:
- Instant sharing by link
- Useful AI summaries
- Integrates with Atlassian tools
Watch out: ai features cost extra.
Choose HITAI if you want:
- Works from one camera with no wearables
- Overlays ready for broadcast
- Tags every strike in replays
Watch out: no public pricing; demo required.
Loom vs HITAI FAQ
What is the difference between Loom and HITAI?
Loom: Screen recording for async work, with AI titles and summaries. HITAI: Live fight analytics and overlays from a single camera. Both are video tools.
Is Loom or HITAI cheaper?
Loom starts at $18/mo and HITAI starts at See pricing page. Check both pricing pages for current plans.
Do Loom and HITAI have free plans?
Loom: Yes. HITAI: No.
Who makes Loom?
Loom is made by Atlassian, based in Australia.
Who makes HITAI?
HITAI is made by HITAI.
Which should I choose, Loom or HITAI?
Choose Loom if you value instant sharing by link and useful ai summaries. Choose HITAI if you value works from one camera with no wearables and overlays ready for broadcast.